Apologies for the quality of the mobile phone photo, but when I read this paragraph in a UK railway station, just south of London, my heart leapt. It's the little things that bring delight to copywriters, especially when the organisation in question... Read More

Christmas is a great time for reflection. No more so than if you work with your head in an increasingly fluffy cloud of digital content. For those of us lucky to be with our extended families, the Winter holiday forces you to spend time in the company... Read More

Here's another hardy perennial hot off the press at Oxford University. This time a list of annoying phrases used in everyday speech and the workplace.  A lot of them probably crop up in marketing conversations too, although expect 'conversations'... Read More

As an agency we thrive on feedback. Whether from colleagues or clients it helps us tailor content to the exact needs of the target audience and ensures that we get it right first time round as often as possible. Having said that, there... Read More

Germaine Greer, the old devil, wades into the Robert Hughes/Damien Hirst feud in today's Guardian. For fear of oversimplifying, this particular spat trades on the fact that Hughes's artistic sensibilities have been roughed up by an upstart who doesn't... Read More

Like most professional writers, the Metia editorial team always enjoys a good neologism. (new word). And international events are always the source of great pleasure when it comes to new terms, usually created by the media or the governments of host nations.... Read More

It was my birthday last week. I’m well beyond counting but the number was significant in a nice way. Modesty prevents me from stating the truth, but the digits added up to six. I reckon I should let you do the maths. If you need another hint, how about... Read More

In Europe, where everyone leaves for the beaches on August 1 and doesn't return to work until the new term (it says here), the so-called silly season is well upon us. It's a tough time for the media, having to turn over newspapers and web sites of record... Read More

You wouldn’t normally mention an 11th century ruler of England in the same sentence as a 20th century quantum physicist. But Canute and  Erwin Schroedinger together illustrate one of main challenges facing content today. Stick with me on this one.Let’s... Read More