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Measurement
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Jeff Jarvis has a great post on the new metrics now available to track the progress of the US presidential race, from Twitter followers to odds quoted by a bookmaker. Some of these methods wouldn't translate for a brand or a business but its is amazing Read More
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According to Dave Hatch, a Research Director at Aberdeen Group, three of the top four marketers' priorities are to do with justifying their existence inside their own business, not whipping the competition outside in the marketplace. Even those Read More
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You see, all you scoffers and naysayers? Social media produces measurable results!
Before social media: no jacket.
After social media: jacket.
That is a 100 percent increase in jacket presence.
Now I wonder if social media can cause a sandwich to Read More
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A naive question I know, but interesting to read that Richard Holway - formerly of Ovum and the eponymously named Richard Holway Ltd - now regards himself as an influencer not an analyst. And that he aspires to be a trusted influencer.
I've paid Read More
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Nielsen completed a global survey - 26,000+ consumers in 47 markets - which has confirmed that consumers place the greatest trust in... recommendations from other consumers. Well, we all knew that, but its good to have some more confirmation.
More interesting Read More
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Right now, visualization techniques and tools are areas where we are investing time. I was planning to post on this, and then everyone else beat me to it...
Charles Arthur has taken a look at this subject in his Guardian techblog
Charles also Read More
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The McKinsey Quarterly has published a McKinsey Global Survey - How Companies are Marketing Online - you can read the whole article here.
I found one table particularly informative - Exhibit six on this page of the report.
What interested Read More
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That's the headline which the World Advertising Research Centre site when talking about a report published by the American Association of Nation Advertisers.
This report includes the following quote
"Marketing accountability is still often an activity Read More
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I hate to interrupt the grownups when they're talking about implementing customer reference programs, but I need to take a moment here to discuss soda pop.I recently wrote that a throwaway post about My Coke Rewards on my personal blog had gotten a surprising Read More
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The My Coke Rewards promotion turns codes printed on Coca-Cola bottlecaps into GOLD! (If by "gold" you mean NASCAR hats and coupons for movie popcorn.)One day, I innocently posted a minor gripe about the promotion on my personal blog. I was astonished Read More
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Sadly, I wasn't able to post to this blog from South by Southwest Interactive 2007. However, I did update Twitter frequently using my mobile phone. So if you were watching Twitter you knew, for example, that I was at one point tossed into the back of Read More
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Steve Rubel opened up a discussion about the demise of the page view as the defining metric for online media sales. I agree.
In a separate life, over five years ago now, I helped start up a successful community site that is funded through online Read More
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Technorati's Dave Sifry publishes the latest State of the Blogosphere commentary. Its worth reading.
There's lots on growth, spam, splogs, etc, which is all good to know, but sort of taken as read - what surprised and / or interested me, was: Read More
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Recently, the Weekly Geek podcast reported on this story from Ars Technica about Nielsen Media Research tracking video game playing habits. Nielsen will install a People Meter in participating homes that picks up videogame sounds, compares them to a database, Read More
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I've posted my notes from the Blog Business Summit on this site as articles, because as posts they were just too long.I've cleaned them up a bit but they're still a little rough. But they're notes, right? Not transcripts. However, if you attended the Read More
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Wed, 21 May 2008 09:25:04 G5T
Wed, 16 Apr 2008 16:25:29 G4T
Mon, 25 Feb 2008 14:53:15 G2T
Mon, 28 Jan 2008 17:45:57 G1T
Mon, 07 Jan 2008 17:34:47 G1T
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