This is how it's done. At 7:30 AM Cory Doctorow writes a post on BoingBoing about a reader's difficulty with Amazon's MP3 downloads, and the bewildering response from customer service. At 3:17 PM, an Amazon employee on the MP3 development team leaves Read More

Now will you just look at this campaign poster? It's a thing of beauty. The candidate is turning away from the shadows and looking directly toward the light and warmth of the sun. He's dressed all in white, but not in a way that makes it look like Read More

This is a cool 2.0 style tool to add into any communications or customer reference program. One aspect of our work within the area of customer advocacy is helping clients to communicate their positive customer stories to other customers, employees Read More

Marketer David Berkowitz was surprised (and none too pleased) to discover that Blockbuster was using his name and likeness in advertisements that appeared on his friends' Facebook profiles. Berkowitz later found himself unintentionally endorsing an application Read More

Wal-Mart is venturing into the blogosphere again. Previous forays gave the US retail giant (and its PR agency) a bloody nose. Not being an American, I don't quite understand the degree of antipathy toward Wal-Mart. It certainly seems that if they slip Read More

I learn things at our offsites too. In London last week, our quietly understated content and editorial team took the stage. In the past 12 months this 40 strong team, spread across London, Seattle and Singapore, have: Produced no fewer than 1,353 Read More

According to Dave Hatch, a Research Director at Aberdeen Group, three of the top four marketers' priorities are to do with justifying their existence inside their own business, not whipping the competition outside in the marketplace. Even those Read More