|
|
Customer Advocacy
-
This is a cool 2.0 style tool to add into any communications or customer reference program.
One aspect of our work within the area of customer advocacy is helping clients to communicate their positive customer stories to other customers, employees Read More
|
-
This is a topic I'm discussing a lot at present. Mostly it is around the intersection of community building to foster dialogue and relationships, and then engaging those customers as advocates in the sales process.
Recently we have been advising Read More
|
-
I learn things at our offsites too. In London last week, our quietly understated content and editorial team took the stage.
In the past 12 months this 40 strong team, spread across London, Seattle and Singapore, have:
Produced no fewer than 1,353 Read More
|
-
Nielsen completed a global survey - 26,000+ consumers in 47 markets - which has confirmed that consumers place the greatest trust in... recommendations from other consumers. Well, we all knew that, but its good to have some more confirmation.
More interesting Read More
|
-
At Satisfaction anyone can list a company, product, or service on the site. Then other users can post their questions, complaints, and suggestions. Support comes from the Satisfaction community, though ideally the company in question will Read More
|
-
Linus Gregoriadis, head of research at E-consultancy has just completed their Social Commerce Report 2007 (sponsored by vendor BazaarVoice).
Eight hundred organizations responded to the survey, including 360 classified as online sellers, the Read More
|
-
Neil Davey, Editor of the excellent MyCustomer.com rehashes a Net Promoter critique in this piece today. Its slightly old news (I'm sure I saw this debate being aired a long time back, but it appears to have resurfaced recently in another Read More
|
-
This article in Saturday's New York Times says that running contests in which customers create ads doesn't save the client any money, doesn't take work away from agencies, and - in the case of the Heinz "Top This!" challenge - results in a lot of awful Read More
|
-
Having attended the Customer Reference Forum last week and spent a little over two days discussing the management of reference programs, what are my key takeaways?
I shouldn't say this but... well... reference programs aren't rocket science. Sure, Read More
|
-
Finally got to meet Jeremiah Owyang today. He highlighted today's session at the Customer Reference Forum.
After cuddly Ben yesterday, today we got scary Jeremiah.
Not scary personally of course. He's a friendly guy and his heritage in running customer Read More
|
-
In the previous post I referenced Ben McConnell's red shoes - by the end of his presentation an essential prop.
In bloggerazzi fashion, after meeting Ben I snapped him and his shoes. What's the story with the shoes? Go here. Read More
|
-
I'll follow up with a more considered post - day two starts shortly...
In terms of highlights, keynote yesterday was Ben McConnell. Ben manfully overcame the worst that the evil god of AV snafus can do to a man in front of a big audience. Luckily thanks Read More
|
-
Fresh from two weeks vacation (its a European thing), I find myself at Bill Lee's Spring Customer Reference Forum in Berkeley, California. Having reached the West Coast via Switzerland and then London, I'm catching up on email, blogging and sleep (there's Read More
|
-
Sadly, I wasn't able to post to this blog from South by Southwest Interactive 2007. However, I did update Twitter frequently using my mobile phone. So if you were watching Twitter you knew, for example, that I was at one point tossed into the back of Read More
|
-
First Jeremiah took up the story with a long post on the Impacts of Social Media on Corporate Customer Reference Programs. Kindly he linked back to a post I made after the last Customer Reference event in Europe. (I'm pleased to say Bill Lee has Read More
|
|
Wed, 21 May 2008 09:25:04 G5T
Wed, 16 Apr 2008 16:25:29 G4T
Mon, 25 Feb 2008 14:53:15 G2T
Mon, 28 Jan 2008 17:45:57 G1T
Mon, 07 Jan 2008 17:34:47 G1T
|