BusinessWeek has revisited a post from 2005, Blogs Will Change Your Business.

It has now, of course, become, Social Media Will Change Your Business.

The gist remains the same though: you have to get involved, so overcome your cynicism and get started.

Its interesting to review an article from almost three years ago. If you have been involved in blogging or social media during that period some it is very 101 level. But that doesn't mean it isn't still necessary.

I've just reviewed a list of 100+ delegates from corporate digital marketing departments who are attending a conference we are attending, and of that group - all of them with digital marketing in their job title - a significant majority include simply, 'learning more about the relevance of blogging and social media' in their information gathering requirements at the event.

As early adopters forge ahead it is too easy to forget the needs of the mass majority following behind.

Tags: blogging, BusinessWeek