Having commented on the first question raised by Forrester's recent Big Idea - the Connected Agency - in this post I'll whizz more quickly through the second.

So what about: agencies getting it about social media?

Well yes I'd have to agree with Jeremiah. How could anyone think of using an agency that didn't 'get it'? But what does 'get it' really mean?

Speaking as the principal of a medium sized agency with a heavy IT orientation, both in terms of client focus and our own core skills,