Now will you just look at this campaign poster? It's a thing of beauty.

The candidate is turning away from the shadows and looking directly toward the light and warmth of the sun. He's dressed all in white, but not in a way that makes it look like a costume. He looks as if he's about to say something - maybe he's going to call the people who are still in the shadows to look toward the light as well.

But it's not really about him, the poster tells us. It's about us. "Our" moment is NOW, the phrase, typeface, and size making it an encouraging pep talk and an urgent call to action. The "O" in "Now" draws the eye down to the O-shaped Obama logo containing that bright sun that the candidate is looking toward. The logo separates "Vote" and "Obama '08", giving each more weight than they'd have if they were next to one another.

Well done, anonymous designer, well done.