December 2007 - Posts

• A Fine Frenzy...of social media!

  Okay, that was dorky. But I was just looking at the Web site for a musician who performs under the name A Fine Frenzy and was intrigued by how it ties together various types of social media. A lot of the site's content consists Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 28 December 2007 23:35 by Wade Rockett | 2 Comments Filed Under: Blogging, Marketing, Technology, Media

• Facebook users surprised to find themselves in ads

  Marketer David Berkowitz was surprised (and none too pleased) to discover that Blockbuster was using his name and likeness in advertisements that appeared on his friends' Facebook profiles. Berkowitz later found himself unintentionally endorsing an application Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 28 December 2007 19:10 by Wade Rockett | 2 Comments Filed Under: Trust & Ethics, Marketing

• Building exclusive customer communities

  This is a topic I'm discussing a lot at present. Mostly it is around the intersection of community building to foster dialogue and relationships, and then engaging those customers as advocates in the sales process. Recently we have been advising Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 13 December 2007 18:02 by Steve Ellis | (Comments Off) Filed Under: Customer Advocacy

• Connecting with strangers: sociability, or spam?

  Fig 1. Expect next year's gripping sequel, Naked Came The Stranger To Facebook As social networking becomes more widespread as a tool for keeping in touch with with friends, family, business associates, and nice people you bump into at Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 13 December 2007 17:07 by Wade Rockett | (Comments Off) Filed Under: Trust & Ethics, Media

• Instant community

  One Twitter, one blog post, and one good idea equals instant community. Jeremiah Owyang (there ought to be a limit on how many times I can refer to him on one day) urged social media/marketing enthusiasts with Twitter accounts to leave Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 12 December 2007 22:27 by Wade Rockett | 2 Comments Filed Under: Blogging, Marketing

• Facebook opens its development platform and Bebo jumps on

  Fig 1. Social Graph Platform Wars by Dave McClure News from the Facebook Developers: "[We] want to share the benefits of our work by enabling other social sites to use our platform architecture as a model. In fact, we’ll even license the Facebook Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 12 December 2007 22:26 by Wade Rockett | (Comments Off) Filed Under: Technology

• Wal-Mart tries again

  Wal-Mart is venturing into the blogosphere again. Previous forays gave the US retail giant (and its PR agency) a bloody nose. Not being an American, I don't quite understand the degree of antipathy toward Wal-Mart. It certainly seems that if they slip Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 06 December 2007 18:35 by Steve Ellis | 2 Comments Filed Under: Blogging, Trust & Ethics, Marketing

• Metia is delicious!

  The invitations to the Seattle office holiday party came with Metia-shaped cookies by Cookies In Bloom. I strongly support this move by Metia to incorporate delicious baked goods into our corporate branding strategy. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 05 December 2007 16:50 by Wade Rockett | 1 Comments Filed Under: Random

• Never be at a loss for words on the Internet again

  This new t-shirt from Penny Arcade provides five appropriate responses to anything someone might say to you on the Web:     Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 05 December 2007 16:43 by Wade Rockett | 1 Comments Filed Under: Random

• TNM at the Seattle Facebook Event this week

  I'll be attending the Web Community Forum's event "Community building in the age of Facebook" on Wednesday and Thursday of this week in Seattle. Our little group of glamorous-but-deadly speakers and attendees is going to nail down this Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 04 December 2007 17:26 by Wade Rockett | (Comments Off) Filed Under: Technology