Um, hi guys. I'm on deadline, and I probably shouldn't even be blogging right now; but I wanted to tell you about a couple of things.
First, you might be wondering how you're going to talk about Open Social to your agency's execs without sounding like Professor Frink. Jeremiah Owyang has wrapped it up for you with a nice bow on top in "Explaining OpenSocial to your Executives". Someone send that man a nice basket of fruit.
Also, Garrett Smith talks about how Cisco Systems is using Facebook in a post titled "How a Fortune 500 Should Use Facebook" (via Teresa Valdez Klein).
Given the title, it's not much of a case study on the surface: on a contest Web page, Cisco posted a link that says "Meet Guido on Facebook". The link takes you to the Facebook search results for Guido Jouret, Cisco's CTO for Emerging Technologies. Thanks to Facebook's privacy settings, you have to create a Facebook account and invite Guido to be your friend before you can actually see his profile. (I'm assuming that he will accept any and all friend requests.)
That's it. Just a link.
But remember that the normal course of action would have been for Cisco to create a profile for Guido on its own site, and perhaps a Web form that you could use to send him a question. A Fortune 500 company has abandoned a major function of its Web site to an external social network. That's huge.
I wonder if Guido has a Zombie that I can attack with my Undead Slayer?
Anyway, if my account managers ask, you haven't seen me today. Cool? Thanks.