Hugh posts about Dinosaurspeak today.

The cartoon I don't quite get, but the term - Dinosaurspeak - nails it 100%.

It's something I'll sign up for (ie killing it off). And I'm certain I'd be followed quickly by our thirty strong content team.

Now we need some brave clients to work with and help to fight back against the inherent Dinosaurspeak-creep that seems to infect corporate sign off and approval processes (even though everyone agrees that no-one likes the outcome).