Fig. 1. - The Cult of the Ball

I and a few of my unsuspecting co-workers at Metia's Seattle office are attending Penny Arcade Expo 2007 (aka PAX) this weekend. If you see me, please say hello! (To me.)

I plan to Twitter from the show.

You might've read about Penny Arcade in this month's WIRED magazine: how the Website get 55 million pageviews per month, and how creators Mike Krahulik ("Gabe") and Jerry Holkins ("Tycho") and their director of business development Robert Khoo turned a Web comic into a multimedia empire with a staff of 10 employees, a charity that raises millions for children's hospitals, and the largest game conference in the United States.

(UPDATE: Here's the full article at Wired.com)

Amid the fun and games there'll be panels about marketing, PR, community development, blogs and podcasts, and the future of interactive media.

Also, Jonathan Coulton will be playing. (You may recall that he is a better marketer than you.)