In his post Covering an Apple press event, Robert Scoble offers sage advice on how to get your coverage noticed. The bad news is that it requires a team of four to five people:
"TechMeme will never link to video, streamed or otherwise, so if you’re hoping to get on TechMeme and you’re at a hot news event you better have at least one person live blogging it. To get noticed, though, you’re going to have to do something better than Engadget does. For me that means you’ll need to have a team covering events like this. One person blogging. One person taking pictures and pushing them up to Flickr. One person videoing and pushing those up. And one person chatting with all the peeps. Oh, and doing marketing during the event. Twitter, Pownce, Facebook, etc.
"In other words the single blogger or journalist doesn’t have a chance. If you can get a team to photo/video/chat/market/and blog all at the same time then you’ll be able to attract an audience and stay relevant to the conversation."
Note that as of this writing Pownce is still in private beta, yet Scoble includes it in this list of essential media. Why? Because Pownce is the current playground of the people that Jeremiah Owyang dubs the Pebbles and the Swimmers.