Following a series of gripey sounding posts (here, here and here - and there have been others) about the failings of PR as an industry to get its act together in an environment fundamentally changed by social media, here are a couple of much more positive posts to accelerate us all in the right direction.

Steve Rubel on the Future of PR is Participation not Pitching

SEO Strategies on the Crowded World of Press Release SEO

As a word of explanation for continuing on the theme of dysfunctional PR - which, let's face it, is a little strange for someone in my situation - but the truth is I really like to get direct feedback. Tell people straight and they can take action, fix the problem, improve, move on.

However I can also see that just joining the chorus of whines isn't very inspiring either. In a day or so (make that a week) I'll outline some of the more constructive approaches Metia is taking to ensure that these issues are being addressed in a consistent manner inside our own PR teams.

Tags: Steve Rubel, SEO Strategies