May 2007 - Posts

• When does a 2.0 boom become a dotcom bubble?

  Sarah Lacy of BusinessWeek posts a good article comparing the dotcom bubble to the current boom around everything 2.0. In fact her thesis is, that apart from the frenzy and hype, there isn't a close comparison. A case she evidences with some comparative Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 31 May 2007 18:37 by Steve Ellis | 0 Comments

• Rebooting humanity

  After a midnight finish and a 4:30am start this morning I've made it to Reboot, my favourite conference of the year. It has great presenters who are articulate and passionate about their subjects.  It always makes you think about new and Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 31 May 2007 15:16 by Andrew Martin | 0 Comments Filed Under: Blogging, Random

• DIY PR

  Picking up on the previous post. Guy Kawasaki rounded out the discussion by posting an article - DIY PR - from Glen Kalman putting forward the view that entrepreneurs should do their own PR. Using the term entrepreneurs confuses matters a little. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 30 May 2007 10:01 by Steve Ellis | 0 Comments Filed Under: PR

• Its knock PR week

  I like to post links to blogs complaining about bad practice and annoying or dubious behaviour in PR. I do it because intelligent criticism is healthy. Point out what people are doing wrong and they'll start doing it right. I also do it because Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 30 May 2007 08:07 by Steve Ellis | 5 Comments Filed Under: PR

• NYT: consumer-generated ads just as costly, stressful, and time-consuming

  This article in Saturday's New York Times says that running contests in which customers create ads doesn't save the client any money, doesn't take work away from agencies, and - in the case of the Heinz "Top This!" challenge - results in a lot of awful Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 29 May 2007 20:19 by Wade Rockett | 1 Comments Filed Under: Customer Advocacy, Media

• More blogging guidance for PRs: no more screw ups

  BL Ochman does everyone a service again. Here with some great advice for PRs. Learn from the mistakes of others. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 25 May 2007 06:09 by Steve Ellis | 3 Comments Filed Under: Blogging, PR

• The real reason that Metia topped the list of UK tech PR agencies

  Our massive robot army. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 24 May 2007 00:08 by Wade Rockett | 2 Comments Filed Under: Random, PR

• Joi Ito and Justin Hall on work, play, and killing dragons

  I was just weeding out my inbox and came across a set of notes from SXSWi that I didn't know I took! As you might remember, I had some trouble taking notes because my laptop battery was only capable of holding 20 minutes worth of juice. Apparently I managed Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 23 May 2007 22:33 by Wade Rockett | 1 Comments Filed Under: Blogging, Technology, Media

• Chairman Mao's advice to PR professionals

  So, I'm attending a customer's 'Corp Meets the Field kickoff / planning / feedback / team building session'. Setting aside the NDA stuff and the usual internal housekeeping matters, the best bit is hearing about all the great work and soundbites Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 23 May 2007 11:36 by Steve Ellis | 0 Comments Filed Under: PR

• Small world

  Its been quiet because I've spent the week at a secret location working for a client. Funny that, so have other people. Stranger still, our own little blog was also one this week. Small world. Tags: ...the world's leading... Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 23 May 2007 10:33 by Steve Ellis | 0 Comments

• On PR Week tech rankings, and what is a PR agency?

  Following on from my previous post on PR Week's tech PR agency ranking. Inevitably publication of the tables stirs up the annual debate on their validity and relevance. Already ...the world's leading... has chipped in on the overall Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 17 May 2007 10:15 by Steve Ellis | 0 Comments Filed Under: Marketing, PR

• Metia comes out top of PR Week ranking of tech agencies

  I believe Metia has come out on top of PR Week's ranking of UK tech PR agencies. I say believe because I haven't seen a copy of the magazine yet but that's what I've been told to expect. There are many perspectives on the validity of these annual Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 17 May 2007 07:44 by Steve Ellis | 2 Comments Filed Under: PR

• Why corporations don't link from their home pages to their blogs

  BL Ochman continues with her tough love approach to converting corporates to better blogging practices in The Real Reasons Why Big Companies Don't Link to Their Blogs from Their Corporate Home Pages. We can duck BL's ire - we do link from our home page Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 16 May 2007 18:04 by Steve Ellis | 1 Comments Filed Under: Blogging

• Microsoft vs. Google in phone switchboard throwdown

  Robert Scoble praised Microsoft’s telephone switchboard, comparing it with Google’s cumbersome voice mail system. Richard Sprague, the GPM of the Microsoft Speech Components Group, replied on his blog that Google can have an awesome switchboard Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 11 May 2007 22:09 by Wade Rockett | 0 Comments Filed Under: Technology

• US Marketers ignore 'Best Practices'

  That's the headline which the World Advertising Research Centre site when talking about a report published by the American Association of Nation Advertisers. This report includes the following quote "Marketing accountability is still often an activity Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 03 May 2007 22:22 by Admin | 0 Comments Filed Under: Marketing, Measurement

• Is TWL on the reading list at PR school yet?

  Having been beyond the reach of broadband for three weeks recently, its interesting to note what you can't wait to get back to, and what falls off the radar never to return. I'm too polite to list the latter but TWL is definitely among the former. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 03 May 2007 18:00 by Steve Ellis | 0 Comments Filed Under: PR

• Does Coca-Cola have a "look, don't touch" blog policy?

  I hate to interrupt the grownups when they're talking about implementing customer reference programs, but I need to take a moment here to discuss soda pop.I recently wrote that a throwaway post about My Coke Rewards on my personal blog had gotten a surprising Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 02 May 2007 21:18 by Wade Rockett | 1 Comments Filed Under: Blogging, Marketing, PR, Measurement