Obvious Corp. founder Evan Williams has posted some news at the Obvious blog:

As I've mentioned before, the plan for Obvious is to build a series of products, which hopefully gain from being part of the greater whole. I also said, "When justified by growth, resource needs, and desire of the team, we will spin off growing properties to form their own entities...."

The time has come for Twitter to make that leap. We're happy to announce that Twitter is graduating from the home of Obvious and becoming its own company—appropriately named, Twitter, Inc.

...as Twitter continues to grow, it will gain less from being under the Obvious umbrella and perhaps even push that umbrella until it flips inside out. Which doesn't make the umbrella happy, and just gets in Twitter's way. Perhaps I took the metaphor too far. The point is, we have big plans for Twitter, and it should stand on its own.

One neat PR thing that Obvious did recently: The co-creator of the TV series Drive used Twitter to post live director's commentary during the premiere episode.

Tags: Twitter, Obvious, Evan Williams, Drive