Is My Coke Rewards successful? Let's look at my numbers.

The My Coke Rewards promotion turns codes printed on Coca-Cola bottlecaps into GOLD! (If by "gold" you mean NASCAR hats and coupons for movie popcorn.)



One day, I innocently posted a minor gripe about the promotion on my personal blog. I was astonished to find that it quickly became the most popular post on the site. Not just the most popular, but really popular. I started to get between 15 and 20 hits per day on just that post.

Then I saw that some of the hits were coming from message forums dedicated to discussing the intricacies of the program, trading codes, sharing ways to hack the promotion. I'd stumbled across a whole My Coke Rewards-driven subculture that I never knew existed!

Check out this screenshot from my blog stats page:



As you can see, the only non-Coke search that led to my blog was "buy me a chai". And the REASON that it led to my blog is because I have a page entitled "Buy Me a Coke" with a PayPal button on it.

What am I to make of this? My own favorite loyalty program belongs to Qdoba Mexican Grill--if I blog about it, will I start getting huge amounts of traffic from burrito-related message forums? What other promotions are out there that produce this level of fanaticism?


Tags: Coke, Coca-Cola, My Coke Rewards, loyalty programs, loyalty programmes
Published 10 Apr 2007 by Wade Rockett
Filed Under: ,

Comments

 

Jack said:

I got really tired of going through the mycokerewards.com site when looking for different things to redeem points toward. So, I took a little time and sorted out the following:

To view all of the items offered on the mycokerewards.com site: (about 339 items as of Friday, August 31,2007 3:54:56 AM

1st - Try to simply COPY and PASTE this hyperlink into a browser's Address bar or
2nd - If you use Firefox, Open Firefox, and Choose: File, then choose Close. On the top toolbar click again on File, then click on Open Location,
Then, Copy and Paste this hyperlink into the area that specifies " Enter the web location (URL), or specify the local file you would like to open:"
3rd - For Safari, you can use again, either the 1st or 2nd option.
4th - Hopefully, most other browsers like Netscape and others may work the same way, but you may possibly have to check through the browser's
Specific preferences and Then you may possibly have to enable the ADDRESS BAR, in order for any web site to be viewed by the method of
Typing into that address bar, the URL or web site address that you are attempting to view.

Anyway, the site address that would allow you to view all the sweepstakes, contests or rewards at
One time, without opening and closing all of those specific per point, per special promotion
Pages or even by specific categories is :

http://www.mycokerewards.com/index.jsp#windowType:catalog/searchType:points/categoryID:[0,99999]/view:all/page:1/sort:PA/itemsPerPage:999

I hope this is of help to somebody!

Jack
Avon, Connecticut
August 31, 2007 10:09
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