April 2007 - Posts

• Reference programs: clearing the big roadblocks

  Having attended the Customer Reference Forum last week and spent a little over two days discussing the management of reference programs, what are my key takeaways? I shouldn't say this but... well... reference programs aren't rocket science. Sure, Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 30 April 2007 18:46 by Steve Ellis | 0 Comments Filed Under: Customer Advocacy

• Customer Reference Forum day two: Jeremiah Owyang

  Finally got to meet Jeremiah Owyang today. He highlighted today's session at the Customer Reference Forum. After cuddly Ben yesterday, today we got scary Jeremiah. Not scary personally of course. He's a friendly guy and his heritage in running customer Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 26 April 2007 02:46 by Steve Ellis | 1 Comments Filed Under: Customer Advocacy

• What's the story with Ben's red shoes?

  In the previous post I referenced Ben McConnell's red shoes - by the end of his presentation an essential prop. In bloggerazzi fashion, after meeting Ben I snapped him and his shoes.  What's the story with the shoes? Go here. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 26 April 2007 01:09 by Steve Ellis | 0 Comments Filed Under: Blogging, Customer Advocacy

• Customer Reference Forum day one: Ben McConnell

  I'll follow up with a more considered post - day two starts shortly... In terms of highlights, keynote yesterday was Ben McConnell. Ben manfully overcame the worst that the evil god of AV snafus can do to a man in front of a big audience. Luckily thanks Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 25 April 2007 15:08 by Steve Ellis | 0 Comments Filed Under: Blogging, Customer Advocacy, Marketing

• Reporting from Customer Reference Forum, Berkeley

  Fresh from two weeks vacation (its a European thing), I find myself at Bill Lee's Spring Customer Reference Forum in Berkeley, California. Having reached the West Coast via Switzerland and then London, I'm catching up on email, blogging and sleep (there's Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 24 April 2007 14:00 by Steve Ellis | 1 Comments Filed Under: Customer Advocacy, Marketing

• Obvious Corp. spins off Twitter Inc.

  Obvious Corp. founder Evan Williams has posted some news at the Obvious blog:As I've mentioned before, the plan for Obvious is to build a series of products, which hopefully gain from being part of the greater whole. I also said, "When justified by growth, Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 18 April 2007 23:11 by Wade Rockett | 0 Comments Filed Under: Blogging, PR, Media

• Monday 23rd April is International Pixel-Stained Technopeasant Day

  SF author Will Shetterly sparked a passionate discussion about how Web technology is changing the business of writing when he posted a rant by Dr. Howard V. Hendrix on a LiveJournal discussion board. Dr. Hendrix, the vice president of the Science Fiction Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 16 April 2007 18:05 by Wade Rockett | 2 Comments Filed Under: Marketing, Technology

• I end the TWiT vs. Twitter dispute

  As a regular listener to This Week in Tech and a frequent Twitter user, the news that TWiT mastermind Leo Laporte was abandoning the service amid talk of trademark infringement rocked a small corner of my online world.I can't see how someone would confuse Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 11 April 2007 23:05 by Wade Rockett | 0 Comments Filed Under: Blogging, Technology

• Is My Coke Rewards successful? Let's look at my numbers.

  The My Coke Rewards promotion turns codes printed on Coca-Cola bottlecaps into GOLD! (If by "gold" you mean NASCAR hats and coupons for movie popcorn.)One day, I innocently posted a minor gripe about the promotion on my personal blog. I was astonished Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 10 April 2007 22:09 by Wade Rockett | 1 Comments Filed Under: Blogging, Measurement

• CarDomain and TV tie-ins: real people, real participation

  Leonidas from 300 has a MySpace page. It's a good page, featuring a video of the trailer, screensavers, wallpaper, and icons. So far this is standard stuff for a movie tie-in Web page; but the promotion also enriches the MySpace experience by gifting Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 10 April 2007 18:54 by Wade Rockett | 0 Comments Filed Under: Blogging, Technology, Media

• Even this blog post is too long

  After using Twitter for a while, I'm becoming convinced that many blog posts--maybe most blog posts--would be vastly improved if they were only 140 characters long.Some posts require extra room to tell a story, explain an idea, or convey a complex emotion. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 05 April 2007 17:48 by Wade Rockett | 2 Comments Filed Under: Blogging