March 2007 - Posts

• The reading-deep phenomenon is even stronger online than in print.

  This is one of the findings from the EyeTrack07 study by The Poynter Institute.EyeTrack07 is an ongoing study into how people read newspapers and online news sites the key findings were announced at the American Society of Newspaper Editors conference Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 30 March 2007 08:16 by Andrew Martin | 0 Comments Filed Under: Media

• Back from SXSWi 2007 - mad scientists, venture capitalists, and of course barbecue

  Sadly, I wasn't able to post to this blog from South by Southwest Interactive 2007. However, I did update Twitter frequently using my mobile phone. So if you were watching Twitter you knew, for example, that I was at one point tossed into the back of Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 22 March 2007 15:10 by Wade Rockett | 0 Comments Filed Under: Blogging, Customer Advocacy, Marketing, PR, Measurement, Technology, Media

• Search the Web and win with Kevin Federline!

  Branded search gets seriously weird. Dancer/singer/model/wrestler and, as Britney Spears' husband, tabloid fodder Kevin Federline has his own search engine. The hook: users win prizes.Figure 1. K-Fed dares you to search for PopozaoSays the site, "Every Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 21 March 2007 17:46 by Wade Rockett | 3 Comments Filed Under: Marketing, Technology

• Metia and ClusterSeven win Technology Innovation and Growth award

  A few times each year we invade the sanctity this blog with a message from our sponsor, as it were. This is one of those times. Metia has just scooped a UK Technology Innovation and Growth Award for a PR and marketing project undertaken Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 14 March 2007 16:29 by Steve Ellis | 3 Comments

• BBC R4 on war blogging: Iraq Online

  BBC Radio Four ran a good program this morning on the phenomenon of war blogging. In the program, called Iraq Online, BBC Defence Correspondent Paul Wood examines how social media is offering an immediate and firsthand glimpse into the wartime experiences Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 14 March 2007 14:42 by Steve Ellis | 0 Comments Filed Under: Blogging

• Is all viral, good viral? Ask Ask.

  Anti-marketing activist Pete Roberts (my description, not his), spotted what appears to be a viral campaign gone wrong. He spills the beans here on a purportedly 'grassroots' campaign to undermine Google's position as the Internet's leading search Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 13 March 2007 13:39 by Steve Ellis | 0 Comments Filed Under: Trust & Ethics, Marketing

• Blogging and Twittering from SXSWi 2007

  I'll be posting updates from the South by Southwest Interactive festival over the next few days. But there will be plenty of times when it's just not convenient to plunk down in a chair with my laptop and do a proper post. So like many attendees, I'm Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 08 March 2007 23:39 by Wade Rockett | 0 Comments Filed Under: Blogging, Technology

• Cory Doctorow asks, Can the Web make dumb companies smarter?

  Over at Information Week, Cory Doctorow points out that the Web is really, really good at humiliating companies that fail to perform as promised (computer techs falling asleep on customers' couches, rats in the kitchen at KFC, etc.). But how can companies Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 08 March 2007 23:15 by Wade Rockett | 0 Comments Filed Under: Trust & Ethics, PR, Technology

• Google set to eclipse ITV as UK's biggest advertiser

  Every day we get datapoints confirming the rise of online advertising. So many they tend to blur into a low level hum. But I couldn't let this item pass without a comment. The UK's Daily Telegraph has carried a news report analysing Google's Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 08 March 2007 08:12 by Steve Ellis | 0 Comments Filed Under: Marketing, Media

• Follow Lane Becker around!

  Adaptive Path cofounder Lane Becker is using Plazes to tell us where he is, or is very likely to be.Remember the old days when we used aliases on the Internet, and didn't share personal details with people online lest they track us down and murder us Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 02 March 2007 19:48 by Wade Rockett | 0 Comments Filed Under: Trust & Ethics, Technology, Media

• Does Tom Glocer really blog?

  Tom Glocer CEO of Reuters has a blog.  On it he says"We are all subject to a lot of official communications these days from companies, governments, celebrities and others.  All too often these are ghost written passages concocted by overeager Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 02 March 2007 02:05 by Andrew Martin | 4 Comments

• Customer reference programs get a Social Media makeover

  First Jeremiah took up the story with a long post on the Impacts of Social Media on Corporate Customer Reference Programs. Kindly he linked back to a post I made after the last Customer Reference event in Europe. (I'm pleased to say Bill Lee has Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 01 March 2007 13:11 by Steve Ellis | 0 Comments Filed Under: Customer Advocacy