Following on from some recent posts - my Friday evening moan and the KFC rats story - Jeremiah provides a more constructive commentary on these and other recent 'ugly' aspects of social media.

The pertinent question is what are we each learning from these incidents and how are we evolving our behaviours, business practices and offerings?

We are working on renewing internal training and education programs - plus delivering a suite of tools to monitor and measure programs better in this environment. Also, exploring how we counsel and/or mentor clients to better navigate the changes in behaviour required to prosper in a world of social media.

Tags: Rats, PR, Jeremiah Owyang