Marketers looking for the Next Big Thing should check out Get a First Life, an exciting new interactive media platform in which users - or "people" - interact with physical objects using their own bodies. Many of First Life's more than 5 billion residents are making big money by delivering in-world products and services. For example, in 2005 Forbes reported that a user who goes by the First Life name "Bill Gates" has an astonishing net worth of more than U.S.$45 billion.

Successful First Life businesses include IBM, Apple, Starbucks, Time Warner, and the guys who own the taco van that comes by our building at lunchtime.

(Via Boing Boing)

UPDATE: The creator of Get a First Life talks about the project, and weighs in on businesses setting up shop in Second Life.


Tags: Second Life, First Life, Darren Barefoot