January 2007 - Posts

• Playing with the Microsoft brand: from blue monsters to pretty anime girls

  In my last post I talked about the Blue Monster of Microsoft, created by cartoonist Hugh MacLeod and, reportedly, adopted by a growing number of employees as a mascot.This morning I learned about the weird phenomenon of the OS-tans - various computer Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 29 January 2007 17:55 by Wade Rockett | 2 Comments Filed Under: Marketing

• Moonshine marketing and the Blue Monster

  Hugh MacLeod drew this last year for Steve Clayton at Microsoft. At the time Clayton said, "I like it a lot and plan to paste it around the building as liberally as I can and to see what Mr Ballmer thinks of it :)" He took the concept a lot further Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 25 January 2007 17:13 by Wade Rockett | 0 Comments Filed Under: Marketing

• What is the difference between a GPS system and a mobile phone?

  Luckily, most crooks don't know. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 23 January 2007 23:41 by Steve Ellis | 0 Comments Filed Under: Random, Technology

• eBay punters warned: beware of flotsam

  I like it when high tech gets wrapped up with the ancient. Freight containers washed to shore from the beached MSC Napoli have posed a moral dilemma for the UK. Local folk have asserted their 'privilege' to scavenge anything that comes to Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 23 January 2007 23:09 by Steve Ellis | 0 Comments Filed Under: Trust & Ethics, Random

• First Life - the Next Big Thing?

  Marketers looking for the Next Big Thing should check out Get a First Life, an exciting new interactive media platform in which users - or "people" - interact with physical objects using their own bodies. Many of First Life's more than 5 billion residents Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 22 January 2007 16:49 by Wade Rockett | 0 Comments Filed Under: Random, Technology

• Your unfortunate blog posts never really go away

  Over at TechCrunch,. Michael Arrington comments on a post that Sab Kanaujia, VP of Digital Innovation at NBC Digital Media, deleted from his blog. In the post, Kanaujia discussed NBC's plans for a homegrown social networking platform that fans of NBC Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 15 January 2007 22:10 by Wade Rockett | 0 Comments Filed Under: Blogging

• 376006 thats Google on a calculator

  Engadget and Metro report on a story about about Casio selling it billionth calculator which is quite an achievement.1957 - 01969 - 100,0001972 - 2,000,0001974 - 10,000,0001980 - 100,000,0002006 - 1,000,000,000The Metro article also lists Casio's Top Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 10 January 2007 07:45 by Andrew Martin | 0 Comments

• Steve Jobs announces the OTHER iPhone at MacWorld 2007

  Remember how I said in my post yesterday that I was merely dredging up old news about Gizmodo announcing an iPhone? I am pleased to announce that IN REALITY I was plugged in to forthcoming events with an uncanny degree of perceptiveness that I can only Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 09 January 2007 21:55 by Wade Rockett | 2 Comments Filed Under: Technology

• Gizmodo and the iPhone

  When is news too old to write about on your blog? Well, if AdJab can post about this amazing Diet Coke and Mentos video, I can mention Gizmodo's shaggy dog story of mid-December. The gadget blog posted on December 14th that the iPhone would be announced Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 09 January 2007 03:47 by Wade Rockett | 0 Comments Filed Under: Blogging, Trust & Ethics

• Sun journalist seeks hair weave in interests of readers

  The excellent Response Source gives UK journalists a channel to reach out to PRs and ask questions for stories, get contact info and occasionally fish for gadgets and devices (strictly for review purposes or competition giveaways, of course). Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 05 January 2007 17:07 by Steve Ellis | 0 Comments Filed Under: Trust & Ethics, Random, Media

• Hangover cures: New Year resolution for a blogger

  Before Christmas I was getting a bit weary about the A-list circuit of bloggers that I had tracked. A lot of folk seemed to be getting bit too self important, and the conversation always seemed to be a bit heated to say the least. I was never one for Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 04 January 2007 19:10 by Steve Ellis | 2 Comments Filed Under: Blogging

• Microsoft Ferrari blogging episode: new world meet real world

  The Inquirer offers a good perspective into the Microsoft blogging 'scandal'. If you don't have time to read the full story, the clue is in the headline: Microsoft Ferrari furore is a load of old tosh. Although the sub head is pretty good too: Bloggers Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 04 January 2007 15:48 by Steve Ellis | 0 Comments Filed Under: Blogging, Trust & Ethics, PR, Media

• Microsoft blogging 'scandal' flags complexity in device review programs

  Microsoft has sparked another ethics debate for bloggers (or is it the same debate coming round again?). Either way, its a very familiar question to anyone working in tech PR: what's a review machine and what's a freebie? Microsoft Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 02 January 2007 09:36 by Steve Ellis | 3 Comments Filed Under: Blogging, Trust & Ethics, PR