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November 2006 - Posts
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Bloggers in Europe trust each other and are more open-minded than the average onilne consumer, according to a new report from Forrester Research. The report, 'Profiling Europe's Bloggers', goes on to recommend that firms get active bloggers Read More
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From the 'Why didn't I think of that?' department, the story of the day has to be the first millionaire out of Second Life. Business Week reports that virtual land baroness Anshe Chung - known in the real world as Ailin Graef - has become the first millionaire Read More
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In this post BL Ochman continues to breathe life into the Edelman/Wal-Mart debacle (judging by the number of comments interest is tailing off). Here's a snippet:
The theme here is PR agency cluelessness about new media.
And here to the bandwagon response Read More
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Fast Company has a great article about Campfire - headed by Mike Monello and Gregg Hale (otherwise known as makers of The Blair Witch Project) - a production agency "branded entertainment company" specialising in viral marketing.
At a Read More
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Some boffins at Nike have realised there's something almost meditative and relaxing about driving a golf ball through a birthday cake. This is a great little viral to support its new Juice golf ball range, with slow motion footage of the ball’s impact Read More
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Following on the heels of Steve in his recent post, I want to talk briefly about PR firm Edelman's entry into the online world of Second Life. (Executive summary: I like it.)Fig, 1 - Edelman's strangely foreboding SL headquartersIn my mind, I have a rough Read More
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Read Michael Castellon's blog on a new initiative to defuse the alien threat to Nevada. Teaser pic below.
But remember, back in June you read it here first.
Tags: KFC, Aliens, Junk food Read More
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Must be getting crowded over in Second Life. No sooner had Sam Palmisano and IBM taken up residence, as described in BusinessWeek Online, than Silicon.com reports Michael Dell is joining them with his own Dell island (not sure if Michael has Read More
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Ahead of the launch of Office 2007, Microsoft Australia has wangled local vernacular into the Office 2007 dictionary. No more squiggly red underlining when Aussies type in the word Bogaroo.
I like this idea. Yes, its obviously a PR tactic but its harmless Read More
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Much has been said about the visual aspects of Apple CEO Steve Jobs' compelling presentations. However, no one has focused on his use of sound effects - until this video. Boom!(Via Gizmodo)Tags: Steve Jobs,
Apple,
public speaking,
onomatopoeia Read More
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Today is World Usability Day 2006I've recently conducted a round of international usability tests on the intranet of one of our clients which was very interesting to see how the different nationalities viewed and used the same site. Before I did Read More
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UK Resistance dissects a Nintendo advertorial in Prima magazine touting the fitness and weight loss benefits of the upcoming Wii game console.Okay, sure - if you jump up and down, or run in place, or swing your arms wildly while using the controller, Read More
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I'm off to Paris in December to go to Le Web. I went last year when it was Les Blogs, which was very interesting and hopefully this year should be too. Looking forward to seeing everybody there. I think the move to open it out to be more about the Read More
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Nice wrinkle ahead. Having built a community around a blog, you now will be able to interact with them via online conference call capabilities, or Skypecasts, as Skype would have us call it.
ZDnet ran the story here yesterday. Curiously, I haven't Read More
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...the world's leading... a UK-based, Tech PR gossip site is in danger of joining me in sensible middle age. Recent posts have demonstrated a healthy dose of commonsense about the fluffy world of PR.
Here commenting upon the burden of excessive Read More
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Technorati's Dave Sifry publishes the latest State of the Blogosphere commentary. Its worth reading.
There's lots on growth, spam, splogs, etc, which is all good to know, but sort of taken as read - what surprised and / or interested me, was: Read More
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The Financial Times reports that Google are "in a frantic round of negotiations" with media owners about the publication of their videos on YouTube.They're apparently offering ten's of millions of dollars for the right to broadcast their content.If I Read More
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Recently, the Weekly Geek podcast reported on this story from Ars Technica about Nielsen Media Research tracking video game playing habits. Nielsen will install a People Meter in participating homes that picks up videogame sounds, compares them to a database, Read More
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James Governor takes a worthwhile tour around how the major tech firms currently engage with bloggers. James isn't quite the typical blogger, of course, so his experience is slightly different to the average Joe Blogger. But its an insightful snapshot Read More
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Yesterday, sitting among a gathering of the great and the good of UK tech PR (well the ones that work for the client who had pulled us together into a meeting, five agencies no less, all proper players, all the top talent in the room). The topic of making Read More
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