Tracking Buzz

Dave Taylor (Intuitive)
Mary Hodder (Dabble)
Halley Suitt (Halley's Comment)

Dave Taylor

Calacanis says there's no a-list. But when PR agencies are e-mailing you asking if you'll write about stuff, you're living in a whole different world.

Blogsearch.google.com

Technorati

• Search in blog directory: blogs that identify themselves as being about...

• "Tipping Point" by Malcolm Gladwell. We are influenced by opinion leaders.

• Authority on Technorati: Who are the opinion leaders? Who are the interesting people who are talking about this topic?

• Search in blog posts
  • Matching items in blogs that aren't necessarily about that topic
  • Subscribing to search results is gold. It is the best data mining. You used to pay companies $5000 a month to do this kind of competitive intelligence gathering for you.

If you write about Dave Taylor, he will leave a comment. He's always monitoring Technorati to see who's mentioning him.


Mary Hodder

Dabble

The "live Web" vs. the "static Web". (Doc Searls coined the term.) Google was designed to search the static Web.

Disagrees with "authority" as Technorati defines it. It's really popularity.

Jerry Reynolds, a spammer who was suing people, was invisible to the search engines. Mary blogged about him, he showed up on Technorati, as a result 60+ other blogs posted about him in short order.

If you have that kind of influence, you should use it.

Grab tag search feeds for other services than blogging: Flickr, del.icio.us, etc. Someone posting a photo about your company is something you want to know about.

Halley Suitt
RSS implementation on Web sites is teh sux0r*. Who can even figure out how to find it?

* Not her words exactly.