Via Slashdot: Paul McNamara of NetworkWorld reports that PR agency Rocket Science* tried to generate some publicity for anti-spam software company Singlefin by sending unsolicited mass e-mail messages to journalists - in some cases, using addresses of ex-employees. Maybe they were trying to pitch Singlefin's products, which presumably would have stopped those messages from ever getting in?

As if it weren't painful enough, McNamara continues:

PR spam, artfully crafted, can go largely undetected since recipients can be duped into believing that they received the only copy within their organization. In this instance, however, the mass mailing was readily apparent to all because the "To:" field of the e-mail was populated by 116 clearly visible names -- our 11 staffers, the three exes, and 102 other journalists.

And if that wasn't enough to convince every targeted scribe that he or she was getting a less-than-exclusive interview opportunity, there was this personalized method of address:

"Hello [RecipientFirstName]:"

Ouch.

*I want to state VERY emphatically that this is NOT ME.

Tags: Rocket Science, Singlefin, spam, PR