Commenting on Virgin Mobile giving away free kebabs at events, a colleague remarked, "Whatever next in advertising – Microsoft giving popcorn away at cinemas?"

I think that this is a FANTASTIC idea. And not that far-out, considering what I fetched from an on-campus refrigerator in Redmond the other day:



Although I'm limited in how much I can say by a non-disclosure agreement, I can report that Windows Vista Lemon-Lime Edition provides a crisp, refreshing, highly portable, user experience. The can interface was familiar and easy to navigate: to boot the product, I merely popped a tab. The beverage itself - developed in partnership with Talking Rain - proved to be fully interoperable with my existing hardware assets, such as cups, glasses, and mugs.

(Unsurprisingly, these have already started showing up on eBay.)

Tags: Microsoft, Windows Vista, Talking Rain