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PR
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Couple of interesting contributions to the ongoing discussion about what PR will look like in the future. They are from quite different perspectives too, one an ex FT journalist now earning a living via new media, the other from the head of a global PR Read More
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Compared to a couple of years back, I have less and less enthusiasm for wasting time contributing to the noise around which type of agency is best placed to serve and support the growing social media arena.
The latest example is this Read More
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Whenever anyone asks me for examples of marketing campaigns I admire, my mind goes blank. Next time I'm asked, I'll remember to give credit to The Best Job in the World.
Whoever at Queensland Tourism, or their agency, came up with the basic idea and Read More
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Fascinating discussion between Jeff Jarvis and Richard Edelman debating the future of PR agencies and whether the traditional agency approach is sustainable in a social media enabled environment.
Jeff floats the concept of The Inside Out Agency in Read More
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Two contenders are jostling for the title of Most Out of Touch Organization on the Planet this week:
Chrysler - its senior execs have been happy to manufacture hulking dinosaur vehicles for decades, trousering huge pay packets and flying the world in Read More
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The BBC's Rory Cellan-Jones explains why Twitter can't be ignored by both the media and PR professionals here.
Neither is Twitter a complete answer, of course. And yes, there is a law of diminishing returns that surrounds the time invested in it. Read More
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Another PR Guy faux pas captured here on the Videogaming247.com blog.
Basically Eidos' PR Agency, Barrington Harvey, have tried to impose an embargo on publishing reviews of Tomb Raider Underworld - that scored the game lower than an 8/10 Read More
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Earlier this week Sun Microsystems collected a hatful of criticism for the manner in which it announced 6,000 job cuts. Here e-Consultancy's Chris Lake gives a pithy summary.
In mitigation of Sun, I suspect they won't be the last to try and cushion bad Read More
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In this Reuters article - Tech Firms Tune into Social Media to Reach Consumers - NetApps says it plans to spend 20 per cent of its PR budget on social media.
If NetApps were really radical, they would be planning to spend 20 per cent of their advertising Read More
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Trivial to some perhaps but I can't let it pass - whoever told Hillary and Barack to get it on together in Unity deserves a medal. Every story I have seen led with this angle.
PRs (assuming it was a PR) get kicked left right and centre, especially in Read More
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I was a bit disappointed by this piece in the Independent - Measuring PR success by column inches is old hat – welcome to a new analysis. I get the Independent at home, so think its generally a sound read.
Apparently the breaking news is that Advertising Read More
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Another reason to be jealous of Cristiano Ronaldo - as if the salary, the medals and all the awards weren't enough - now its official, your girlfriend probably fancies him.
According to 12,000 European women, Ronaldo is the hottest property Read More
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Metia's London Influence business just came out top of PR Week's Top 40 Technology Consultancies, which is great news. Basically we grew in the period in question, and since then our Influence business has also scooped up some new clients like LG Read More
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Strange how easy it is to build very niche, very deep areas of specialization (if you have the aptitude).
For many years we have been engaged on a number of pan-European PR and AR programs with Read More
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I'm just back from holiday but luckily I see Charles Arthur at the Guardian published a great summary of the latest news on Phorm, which I aimed to track before a week of skiing took precedence.
Aside from the ins and outs of the financials, and the Read More
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