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Recent posts worth reading on social media
There have been some considered and thoughtful posts on the implications of social media recently (and some silliness too). I like these two viewpoints for inspiring intelligent discussion on some of the practical issues arising
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TwitThis
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Friday, February 12, 2010 10:38 PM
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Ever seen a microsite full of interactivity & video inside a 55k banner ad?
Want to see a whole microsite experience squeezed into a teeny tiny banner ad? The Mass Effect 2 launch campaign is now live at MSN UK Gaming. What's all this about? See the previous post. World's first interactive and expandable banner ad (we reckon)
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Thursday, January 28, 2010 3:05 PM
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World's first interactive and expandable Silverlight banner ad (we reckon)
Normally I'd shy away from ever claiming a 'world's first' - someone, somewhere must surely have got there first? But in this instance we think we are on solid ground. Working with the team at Mediacom we have been busy putting the finishing touches
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Thursday, January 21, 2010 2:41 PM
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Reuters makes Handbook of Journalism available online
On the day that a storm breaks over the Guardian's allegations that the News of the World tapped hundreds of private phone conversations and paid over £1million in damages to keep the stories secret, Reuters is making its Handbook of Journalism available
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Thursday, July 09, 2009 6:04 PM
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The Guardian: crowdsourcing for a public purpose
If there is a prize for the best use of social technology in reinventing journalism*, then I reckon the Guardian is a front runner with it's crowdsourcing initiative to review MP's expenses, explained here. I'm impressed with
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Monday, June 22, 2009 10:44 PM
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Digital magazines: it's all about interactivity
A few months back we announced the PageLife platform for producing e-Magazines - or digital magazines - built using Microsoft Silverlight technology. So it is interesting to note a couple of pieces around the topic of e-Magazines. ReadWriteWeb has penned
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Thursday, June 11, 2009 4:38 PM
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Posts on Where Next for PR? (again)
Couple of interesting contributions to the ongoing discussion about what PR will look like in the future. They are from quite different perspectives too, one an ex FT journalist now earning a living via new media, the other from the head of a global PR
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Thursday, June 11, 2009 7:42 AM
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Online advertising: the least worst place to be (if you have to be in advertising, that is)
A few sources have published data points highlighting the hiccup in the growth of online advertising. Mostly they are referring to 'traditional' online banner advertising, so whether that spend is now sneaking off to slightly newer 'online' channels and
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Wednesday, June 10, 2009 2:42 PM
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UK Newspapers forbid links to their websites. Say again?
Thanks to Guy Clapperton for pointing out this great post on the Online Journalism Blog. The consistency with which UK newspapers forbid links to their sites is amazing. I'd guess the in-house lawyers were all out on a libel case when the Internet 101
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Thursday, March 12, 2009 2:09 PM
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Guardian Developer Community gets to work with Open Platform
While most newspaper groups are getting coverage for layoffs and write downs, the Guardian has announced Open Platform, a set of technical initiatives supporting the free (but with strings) re-use of their content through an open API and Data
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Tuesday, March 10, 2009 3:50 PM
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Twitter: the fast, slightly unreliable newswire
The BBC's Rory Cellan-Jones explains why Twitter can't be ignored by both the media and PR professionals here. Neither is Twitter a complete answer, of course. And yes, there is a law of diminishing returns that surrounds the time invested in it.
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Friday, January 16, 2009 12:08 PM
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The Death of Dialogue in Advertising
Thought provoking article by Alex Benady in Campaign (17.10.08 issue) on the death of dialogue in advertising. The assertion is that TV and cinema advertising has been taken over by the use of bold imagery and evocative music to connect
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Thursday, October 23, 2008 8:54 AM
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No end in sight to the BBC's Pestonathon
Every cloud... as they say. I had always thought Robert Peston looked more than a little uncomfortable when hauled in to do the science bit in the BBC News at Ten's
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Friday, October 03, 2008 5:10 PM
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Is social media in the enterprise taking a step forward?
There have been some interesting, vaguely connected, posts this week contributing to the discussion around where we are with the adoption of social media, particularly among larger or more conservative organizations. A bit too much to
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Friday, September 12, 2008 6:18 PM
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Will SpinSpotter save us from 'the spin epidemic'?
If it was April 1st I'd know not to comment on SpinSpotter - but it seems to be a genuine story I found via ReadWriteWeb. Apparently, we are suffering from a 'spin epidemic' and SpinSpotter, together with the efforts of the Truth Mongers and Spin Destroyers
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Thursday, September 11, 2008 12:04 PM
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