As Twitter ends a creaky week of sporadic downtime, BusinessWeek has an article on Why Twitter Matters and explores the potential for it to emerge into a 'social media powerhouse'. Read More

Steve Rubel recently commented that The Future is Web Services, Not Web Sites. He's right but that's not the point of this post. His headline helped me draw together a couple of related thoughts. Namely, that The Future is Interactive, Not Online. Read More

ComScore reckons Google is losing its lustre. Apparently Facebook frenzy has topped out and is slip sliding downhill. While investor Roger Ehrenberg worries about the lack of a strategy for monetization of audiences in social networks. Alternatively, Read More

Google's Social Graph API aims to automatically map the relationships between 'friends'. According to a Blogoscoped report, Google are claiming to crawl publicly available data on social networks or blogs (blogrolls and friend lists) which can Read More

Strangely, one of our most popular posts ever was this story from Wade on Sun taking a swipe at Microsoft on their home turf by advertising OpenOffice on the local Seattle bus routes (see the number of angry comments the Read More

This is a cool 2.0 style tool to add into any communications or customer reference program. One aspect of our work within the area of customer advocacy is helping clients to communicate their positive customer stories to other customers, employees Read More

More top metrics. Our interactive team has pitched in with a new project* they have just won. It has a target of one million users in its first twenty four hours after launch. That's a great target. But come back to me after it has been delivered. It Read More

According to Dave Hatch, a Research Director at Aberdeen Group, three of the top four marketers' priorities are to do with justifying their existence inside their own business, not whipping the competition outside in the marketplace. Even those Read More