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Marketing
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Deloitte's research is picked up here in a piece by Read Write Web's Marshall Kirkpatrick, who refers to an earlier WSJ article.
Blanket condemnation is good for headlines but is not 100 per cent true.
It would be more accurate to say dumb ideas Read More
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Steve Clayton offers a nice plug for the Microsoft Worldwide Partner Conference, Digital WPC site. It is the second virtual launch experience we have delivered for client Microsoft, who are really beginning to understand how to execute Read More
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I wrote about the notion of Marketing Attacks last week. It got me thinking about marketing techniques the world could do without - which is slightly different to just plain bad marketing (doubtless a far more extensive list).
I had to spend a couple Read More
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Piece here on Mashable about the use of Twitter for marketing. Nothing remarkable in that, there's lots of marketing taking place on Twitter, a little by companies promoting themselves or looking for leads or insight, but far more by Twitterers selling Read More
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A couple of recent articles caught my eye:
"Marketing is the new finance" according to Google's chief economist in this AdWeek article. Google has a chief economist?
VC tells agencies to get some serious tech creds, article in AdWeek again - creativity Read More
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Interesting article in Fast Company on US advertising luminary Alex Bogusky. Much of the article hinges around his agency's recent acquisition of the Microsoft (consumer) advertising account.
The tenor of the article is: Can Bogusky, who apparently Read More
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Courtesy of an AOL video sharing site, here is a Microsoft UK promotional video - Stay Ahead in Your Own Way - used to promote their recent Virtual Launch Experience (VLE).
It's good to see how different parts of Microsoft are promoting Read More
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Metia's London Influence business just came out top of PR Week's Top 40 Technology Consultancies, which is great news. Basically we grew in the period in question, and since then our Influence business has also scooped up some new clients like LG Read More
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Not Google, who launched Google Health Beta on Monday this week. Check it out here. eHealth Insider has a report. Mashable has a review too.
Would I trust Google with my records? Sorry, no. Probably not Microsoft either, who have their Read More
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A story from Ad Age in the US highlights an area where the UK is moving ahead of America. From May 26th it will become illegal for marketers and their agencies to seed positive references Read More
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Dale at Freeform Dynamics has shared some data on the use of social media based on an online study of 1,456 IT professionals undertaken in September 2007.
Six months is probably a long time in social media, so it would be great if Freeform Read More
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Up against it today. So, not much time to comment on these stories that caught my eye recently.
Blogs can sometimes be just so much more lipstick on the proverbial pig. Jeff Jarvis rails against Wal-Mart. The lesson: companies are judged Read More
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Following on from the US launch for three of Microsoft's major products in 2008. Today is the big day for the UK launch up at the NEC in Birmingham. Ballmer should be just about through his keynote by now.
As with the US launch, the Virtual Read More
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Steve Rubel recently commented that The Future is Web Services, Not Web Sites. He's right but that's not the point of this post. His headline helped me draw together a couple of related thoughts.
Namely, that The Future is Interactive, Not Online. Read More
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Last week I posted on the power of the niche in building community among professionals in vertical industries but at the time I missed this post from Richard Holway. It covers some of the same territory and also flags that the FT is planning to launch Read More
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Wed, 21 May 2008 09:25:04 G5T
Wed, 16 Apr 2008 16:25:29 G4T
Mon, 25 Feb 2008 14:53:15 G2T
Mon, 28 Jan 2008 17:45:57 G1T
Mon, 07 Jan 2008 17:34:47 G1T
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