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Customer Advocacy
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It may just be serendipity but shortly after our customer advocacy team has completed their first project for Alliance & Leicester - their first client in the financial services sector - and have started discussions with a second (too early to share), Read More
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A story from Ad Age in the US highlights an area where the UK is moving ahead of America. From May 26th it will become illegal for marketers and their agencies to seed positive references Read More
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Having glibly introduced the subject of Phorm in the previous post, I spent a little longer looking at the storm brewing around it. Its interesting on a number of levels.
Phorm looks to be following Dell's well trodden path to online purgatory. Of course, Read More
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ComScore reckons Google is losing its lustre.
Apparently Facebook frenzy has topped out and is slip sliding downhill.
While investor Roger Ehrenberg worries about the lack of a strategy for monetization of audiences in social networks.
Alternatively, Read More
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I can't make it to Bill Lee's Customer Reference Forum 2008 next week in Berkeley - a heavily pregnant wife means getting on a plane to the West Coast isn't sensible. Which is a shame because it's a great event and I always enjoy it. My colleagues Read More
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This BusinessWeek article relates that Jason Knight, CEO of web start up Wesabe is available to speak to customers for four hours every day. He gets three or four calls a day directed from a link on the Wesabe home page. That's from a user base of 100,000 Read More
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This is a cool 2.0 style tool to add into any communications or customer reference program.
One aspect of our work within the area of customer advocacy is helping clients to communicate their positive customer stories to other customers, employees Read More
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This is a topic I'm discussing a lot at present. Mostly it is around the intersection of community building to foster dialogue and relationships, and then engaging those customers as advocates in the sales process.
Recently we have been advising Read More
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I learn things at our offsites too. In London last week, our quietly understated content and editorial team took the stage.
In the past 12 months this 40 strong team, spread across London, Seattle and Singapore, have:
Produced no fewer than 1,353 Read More
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Nielsen completed a global survey - 26,000+ consumers in 47 markets - which has confirmed that consumers place the greatest trust in... recommendations from other consumers. Well, we all knew that, but its good to have some more confirmation.
More interesting Read More
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Linus Gregoriadis, head of research at E-consultancy has just completed their Social Commerce Report 2007 (sponsored by vendor BazaarVoice).
Eight hundred organizations responded to the survey, including 360 classified as online sellers, the Read More
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Neil Davey, Editor of the excellent MyCustomer.com rehashes a Net Promoter critique in this piece today. Its slightly old news (I'm sure I saw this debate being aired a long time back, but it appears to have resurfaced recently in another Read More
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Having attended the Customer Reference Forum last week and spent a little over two days discussing the management of reference programs, what are my key takeaways?
I shouldn't say this but... well... reference programs aren't rocket science. Sure, Read More
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Finally got to meet Jeremiah Owyang today. He highlighted today's session at the Customer Reference Forum.
After cuddly Ben yesterday, today we got scary Jeremiah.
Not scary personally of course. He's a friendly guy and his heritage in running customer Read More
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In the previous post I referenced Ben McConnell's red shoes - by the end of his presentation an essential prop.
In bloggerazzi fashion, after meeting Ben I snapped him and his shoes. What's the story with the shoes? Go here. Read More
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Wed, 21 May 2008 09:25:04 G5T
Wed, 16 Apr 2008 16:25:29 G4T
Mon, 25 Feb 2008 14:53:15 G2T
Mon, 28 Jan 2008 17:45:57 G1T
Mon, 07 Jan 2008 17:34:47 G1T
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