Steve Ellis

World Cup Fever: the final score

Not everything goes to plan. My World Cup journey ended in a bar in Washington DC, rather than Johannesburg.

While neither England or the USA exactly set the competition alight. Metia came away with more than a few extra fans.

  • Metia's Mobile Keepy Uppy game has now been downloaded over 25,000 times and continues to get over 1,500 downloads each day.
  • The Youtube video has been viewed over 7,500 times.
  • The World Cup Pivot has had over 15,000 people use the site to interactively interrogate the player stats.

Football fever aside, each of these projects was conducted as a Proof of Concept (PoC), designed to explore aspects of mobility, social, and data analytics respectively. Aside from the obvious output, each PoC generated learnings about the different technologies, channels and social outreach techniques employed. All of which will now get fed back into our client's projects.

If any of this stuff interests you, or you are curious about how it can be applied to real campaigns and projects, get in touch and we'll share the inside track.

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Published 13 Jul 2010 by Steve
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