Not wanting to be outdone by the success of our colleagues in Metia New York, the London team and client Logica have been nominated for an Institute of Sales Promotion Award here in the UK. The work was our Logica Does it Better campaign.

We are particularly pleased because the ISP Awards are all about driving sales success, which in the current climate is pretty important to every client. The campaign was a smart mix of traditional DM and digital that inspired a 60 per cent response no less, from a small but very high level segment of corporate decision makers.

Fingers crossed for the outcome.