Compared to a couple of years back, I have less and less enthusiasm for wasting time contributing to the noise around which type of agency is best placed to serve and support the growing social media arena.
The latest example is this PR Week story about Volvo giving it's online PR to a media agency. See also the fuss about nothing, sorry the conversation, continued here.
However, this spat did unearth the blog of Duncan Forrester head of PR for Volvo: Torque Talking.
It seems to me that blogs from in-house PR or marketing professionals are still pretty rare items (in the UK at least). Which is a shame because they could add some sensible perspective to these incestuous debates. Such as this soundbite in a comment by Duncan:
"..irrespective of what an agency calls themselves or, to the outside world, appears to specialise in, it's all about finding somebody who understands your business, understands your customers, understands what you are asking them to do and can prove from the outset they can deliver on the objectives. And then over-achieves. Can't ask for any more than that!!"
Wise words Duncan. I know who I'll be following.
Tags: Volvo, Duncan Forrester, PR Week
btw - I hope that blog is all your own work Duncan, or I'll look like a bit of a ***