May 2009 - Posts

• Metia and Logica shortlisted for Institute of Sales Promotion B2B award

  Not wanting to be outdone by the success of our colleagues in Metia New York, the London team and client Logica have been nominated for an Institute of Sales Promotion Award here in the UK. The work was our Logica Does it Better campaign. We are particularly Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 29 May 2009 10:49 by Steve | 0 Comments Filed Under: Marketing

• To Bing or not to Bing? Will that be the question?

  Twitter and blogs are all a buzz about Bing, Microsoft's new search engine (aka Kumo for project/product name genealogists). I'm no search engine expert, and haven't got any inside track until, like the rest of the public, we can get our hands on Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 28 May 2009 22:25 by Steve | 0 Comments Filed Under: Marketing, Technology

• B2B marketing spend in 2009

  Listen. Hear that distant rumble of thunder? That's the sound of traditional ad agencies stampeding into the world of digital just as fast as their Hush Puppies will carry them. The data points below, just released by eMarketer and Forrester Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 28 May 2009 15:24 by Steve | 0 Comments Filed Under: Marketing

• Data visualization gives a window into MPs new world of transparency

  Always had a soft spot for compelling data visualization. The Guardian's Charles Arthur has a post on how people are using source data from the Guardian's Datastore to re-package and re-present data on the MP's expenses furore here in the UK. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 20 May 2009 18:12 by Steve | 0 Comments Filed Under: Measurement, Technology

• Silverlight based Business Value Calculator

  This slick Silverlight based Business Value Calculator has just gone live over on the Microsoft SQL Server 2008 site. It has earned a nice reference from Channel9, and there are some positive comments accumulating on Twitter too. Obviously, Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 19 May 2009 15:28 by Steve | 0 Comments Filed Under: Technology

• Volvo PR guy torques the talk

  Compared to a couple of years back, I have less and less enthusiasm for wasting time contributing to the noise around which type of agency is best placed to serve and support the growing social media arena.  The latest example is this Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 12 May 2009 13:43 by Steve | 1 Comments Filed Under: Blogging, PR

• The World's Best...

  Whenever anyone asks me for examples of marketing campaigns I admire, my mind goes blank. Next time I'm asked, I'll remember to give credit to The Best Job in the World. Whoever at Queensland Tourism, or their agency, came up with the basic idea and Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 07 May 2009 06:54 by Steve | 1 Comments Filed Under: Marketing, PR