While most newspaper groups are getting coverage for layoffs and write downs, the Guardian has announced Open Platform, a set of technical initiatives supporting the free (but with strings) re-use of their content through an open API and Data Store.
This move isn't totally unexpected, the Guardian sent a clear signal when it hired Matt McAlister from Yahoo! last year, and has always been an early adopter when it comes to new media.
The strings attached include the commitment to carry the Guardian's advertising, details can be found on the Open Platform blog.
More commentary here from Glyn Moody and EditorsWeblog, while Jeremiah Owyang starts the discussion on potential uses for the Open Platform toolset.
Building developer communities has always been one of our core competences, so it will be interesting to see if the Guardian brings any new innovations to developer community building, coming as it does from a non-traditional (ie not software) sector. Interestingly, it is sticking to some aspects of the modus operandi of software vendors...
"Some parts of the Open Platform have yet to be finalised, and the network was described as a "beta trial", a programming term for software ready for testing but not ready for final release."
btw - who'd have once thought it would be so? Last week's news was filled with the once mighty ITV network's inexorable descent from Master of the Universe to Bit Part Player in today's media landscape, while this week the once quirky old Grauniad unveils new technical initiatives, and perhaps most radically, major business model innovation.
Tags: Open Platform, Guardian