Further to that last post.

It's great that Forrester is applying increasing attention to the area of customer reference programs. The more science that is available to evidence ROI, or to document and validate good and bad practice can only be of benefit to everyone operating in this field.

In fact, Laura Ramos has just posted on a piece of research she is undertaking for the forum.

If you are a customer reference professional, I'd recommend you find the link to the survey in Laura's post. The more knowledge gets captured and shared in this area, the greater the benefit to us all.

Tags: Forrester, customer references, customer advocacy, Laura Ramos