Steve Ellis

Social media from the PR budget, or the advertising budget?

In this Reuters article - Tech Firms Tune into Social Media to Reach Consumers - NetApps says it plans to spend 20 per cent of its PR budget on social media.

If NetApps were really radical, they would be planning to spend 20 per cent of their advertising budget, with their PR agency, on social media.

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Published 19 Nov 2008 by Steve
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