November 2008 - Posts

• Reuters embed evacuated from Second Life

  Last week I listened to a Woman's Hour* feature about Second Life (OK, I spend too much time commuting). At the time, I couldn't decide whether the arrival of Second Life on Woman's Hour signified it had gone mainstream, or that it was all over for Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 25 November 2008 16:12 by Steve | 0 Comments Filed Under: Social

• Try Mr Tweet: if you want more of the same

  I signed up to Mr Tweet. The strength of Mr Tweet is also its weakness. Mr Tweet analyses who you follow via Twitter, and then suggests other people to follow, based upon who the people that you follow, are in turn following themselves. If you follow Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 25 November 2008 14:16 by Steve | 0 Comments Filed Under: Blogging, Social

• Hey PR Guy, that's your foot in there, best remove it

  Another PR Guy faux pas captured here on the Videogaming247.com blog. Basically Eidos' PR Agency, Barrington Harvey, have tried to impose an embargo on publishing reviews of Tomb Raider Underworld - that scored the game lower than an 8/10 Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 21 November 2008 16:52 by Steve | 0 Comments Filed Under: PR

• Stop spinning and just communicate

  Earlier this week Sun Microsystems collected a hatful of criticism for the manner in which it announced 6,000 job cuts. Here e-Consultancy's Chris Lake gives a pithy summary. In mitigation of Sun, I suspect they won't be the last to try and cushion bad Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 21 November 2008 09:25 by Steve | 0 Comments Filed Under: PR

• Laura Ramos wants to hear from customer reference professionals

  Further to that last post. It's great that Forrester is applying increasing attention to the area of customer reference programs. The more science that is available to evidence ROI, or to document and validate good and bad practice can only be of Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 20 November 2008 15:39 by Steve | 0 Comments Filed Under: Customer Advocacy

• Metia sponsors 2009 Customer Reference Forum

  Metia is sponsoring Bill Lee's Customer Reference Forum event again in 2009. Bill has cornered the market in this particular arena. He puts a lot of hard work into making a great event and deserves his success. The 2009 event is in Berkeley during Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 20 November 2008 12:15 by Steve | 0 Comments Filed Under: Customer Advocacy

• Social media from the PR budget, or the advertising budget?

  In this Reuters article - Tech Firms Tune into Social Media to Reach Consumers - NetApps says it plans to spend 20 per cent of its PR budget on social media. If NetApps were really radical, they would be planning to spend 20 per cent of their advertising Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 19 November 2008 18:03 by Steve | 0 Comments Filed Under: Marketing, PR, Social

• Help me start a list of Comment Magnets

  Pete wrote this post on the Top Ten Most Irritating Phrases. What struck me was that this Telegraph article accumulated 2,484 comments, more than I'll get in a lifetime. Whick proves irritating phrases rattle cages. So what other posts are in the list Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 13 November 2008 09:30 by Steve | 0 Comments Filed Under: Blogging

• Gene Hunt just called me a dozy faced pansy

  That's it I'm retiring from social media. It doesn't get any better than this. Out of the blue, Gene Hunt (fictional Life on Mars detective from the 70s) starts to follow me on Twitter. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 12 November 2008 17:56 by Steve | 0 Comments Filed Under: Random, Social

• Mr Advertising meet Mr Software. And these are Mr Software's lawyers.

  UK ad agency, Beattie McGuiness Bungay (BMB), is in a spot of trouble over its Carling iPint application for the iPhone (illustrated in action above). US based developer Hottrix has slapped a $12.5m law suit on the agency and client Molson Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 03 November 2008 07:53 by Steve | 0 Comments Filed Under: Marketing