October 2008 - Posts

• NAB jumps into social media, then jumps out again

  It would appear National Australia Bank (NAB) stuck a toe in the waters of social media, and liked it so much they jumped right in. But then jumped out right again, very shortly afterwards. Story here. More salutary lessons on how large organizations Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 31 October 2008 07:25 by Steve | 0 Comments Filed Under: Blogging, Social

• The Death of Dialogue in Advertising

  Thought provoking article by Alex Benady in Campaign (17.10.08 issue) on the death of dialogue in advertising. The assertion is that TV and cinema advertising has been taken over by the use of bold imagery and evocative music to connect Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 23 October 2008 08:54 by Steve | 0 Comments Filed Under: Marketing, Media

• The Google Story

  Coming back through the airport at the weekend I picked up a copy of The Google Story. It was one of the few business books that didn't need to be mulched and re-written following the financial crisis of the past few weeks. Now, I'm up to Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 22 October 2008 08:01 by Steve | 2 Comments Filed Under: Marketing

• Microsoft ads #5 - Joe Wilcox on I'm a PC

  Joe Wilcox reckons the I'm a PC campaign is a fail. How shall I put this? I'm sure it's not a runaway success either - but it's a lot better than what has gone before. Was a single campaign ever going to turn around perceptions overnight? Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 21 October 2008 08:03 by Steve | 0 Comments Filed Under: Marketing

• 2008 Seattle Offsite aka PubCrawl 08

  Here's the agenda for our 2008 Seattle Offsite. Doesn't look like there'll be too much PPT then.                 Nice job Kathleen. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 14 October 2008 21:59 by Steve | 0 Comments Filed Under: Random

• Scott Meyer solves the Microsoft advertising conundrum

  Take a look here. Give that man a multi-million dollar ad budget. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 09 October 2008 12:11 by Steve | 0 Comments Filed Under: Marketing

• No end in sight to the BBC's Pestonathon

  Every cloud... as they say.                     I had always thought Robert Peston looked more than a little uncomfortable when hauled in to do the science bit in the BBC News at Ten's Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 03 October 2008 17:10 by Steve | 1 Comments Filed Under: Media