September 2008 - Posts

• How to present customer references on web sites

  Bill Lee - aka Mr Customer Reference Forum - asked me for guidance to pass on to a member seeking to rebuild their customer success stories web site. I passed back some quick views and opinions.   Thinking this might be of interest to others, Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 22 September 2008 10:36 by Steve | 0 Comments Filed Under: Customer Advocacy

• Microsoft ads #4 - I'm a PC

  The ads are out there. Opinions, links and comments on the ads from Joe Wilcox, TechCrunch and Steve Clayton. Not seen themself. So I have no opinion, yet. UPDATE: TechCrunch praise them, almost like them, Mashable are neutral, VentureBeat Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 19 September 2008 11:21 by Steve | 1 Comments Filed Under: Marketing

• Microsoft ads #3 - an unexpected direction?

  Having started this theme, I'd better follow the story through.  The New York Times (thanks Steve) has a piece here on the next stage in the Microsoft Bill'n Jerry ad campaign. Sounds like it's taking a direction I wasn't expecting - confronting Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 18 September 2008 08:42 by Steve | 0 Comments Filed Under: Marketing

• Is social media in the enterprise taking a step forward?

  There have been some interesting, vaguely connected, posts this week contributing to the discussion around where we are with the adoption of social media, particularly among larger or more conservative organizations. A bit too much to Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 12 September 2008 18:18 by Steve | 4 Comments Filed Under: Blogging, Media, Analyst relations, Social

• Gates & Seinfeld advert #2

  The first ad got pretty widely slated for not slaying the I'm a Mac campaign in a single stroke (which was never going to happen). Here's ad number two. Still no product connection but some definite clues about where it might be heading. Bill is Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 12 September 2008 10:30 by Steve | 3 Comments Filed Under: Marketing

• Will SpinSpotter save us from 'the spin epidemic'?

  If it was April 1st I'd know not to comment on SpinSpotter - but it seems to be a genuine story I found via ReadWriteWeb. Apparently, we are suffering from a 'spin epidemic' and SpinSpotter, together with the efforts of the Truth Mongers and Spin Destroyers Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 11 September 2008 12:04 by Steve | 2 Comments Filed Under: Media, Trust & Ethics

• 3M gets pasted for Post-It Note campaign

  Time was, advertising stole many of its best creative ideas from the film industry. Now there is the Internet and user generated content. 3M is feeling the negative backlash of picking up on an office prank that went viral (some time ago) and replicating Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 08 September 2008 08:35 by Steve | 1 Comments Filed Under: Marketing, Trust & Ethics

• Those Gates and Seinfeld ads

  A new Microsoft ad campaign aired in the US yesterday. This is the one from Crispin Porter + Bogusky I mentioned back in June. The first ad is oblique in the extreme and seems to have left commentators from the tech / blog universe cold - here's Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 05 September 2008 09:57 by Steve | 3 Comments Filed Under: Marketing