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September 2008 - Posts
How to present customer references on web sites
Bill Lee - aka Mr Customer Reference Forum - asked me for guidance to pass on to a member seeking to rebuild their customer success stories web site. I passed back some quick views and opinions. Thinking this might be of interest to others,
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TwitThis
posted
22 September 2008 10:36
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Steve
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Filed Under:
Customer Advocacy
Microsoft ads #4 - I'm a PC
The ads are out there. Opinions, links and comments on the ads from Joe Wilcox, TechCrunch and Steve Clayton. Not seen themself. So I have no opinion, yet. UPDATE: TechCrunch praise them, almost like them, Mashable are neutral, VentureBeat
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TwitThis
posted
19 September 2008 11:21
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Steve
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1 Comments
Filed Under:
Marketing
Microsoft ads #3 - an unexpected direction?
Having started this theme, I'd better follow the story through. The New York Times (thanks Steve) has a piece here on the next stage in the Microsoft Bill'n Jerry ad campaign. Sounds like it's taking a direction I wasn't expecting - confronting
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TwitThis
posted
18 September 2008 08:42
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Steve
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Marketing
Is social media in the enterprise taking a step forward?
There have been some interesting, vaguely connected, posts this week contributing to the discussion around where we are with the adoption of social media, particularly among larger or more conservative organizations. A bit too much to
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TwitThis
posted
12 September 2008 18:18
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Steve
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4 Comments
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Media
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Analyst relations
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Social
Gates & Seinfeld advert #2
The first ad got pretty widely slated for not slaying the I'm a Mac campaign in a single stroke (which was never going to happen). Here's ad number two. Still no product connection but some definite clues about where it might be heading. Bill is
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TwitThis
posted
12 September 2008 10:30
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Steve
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3 Comments
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Marketing
Will SpinSpotter save us from 'the spin epidemic'?
If it was April 1st I'd know not to comment on SpinSpotter - but it seems to be a genuine story I found via ReadWriteWeb. Apparently, we are suffering from a 'spin epidemic' and SpinSpotter, together with the efforts of the Truth Mongers and Spin Destroyers
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TwitThis
posted
11 September 2008 12:04
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Steve
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2 Comments
Filed Under:
Media
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Trust & Ethics
3M gets pasted for Post-It Note campaign
Time was, advertising stole many of its best creative ideas from the film industry. Now there is the Internet and user generated content. 3M is feeling the negative backlash of picking up on an office prank that went viral (some time ago) and replicating
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TwitThis
posted
08 September 2008 08:35
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Steve
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1 Comments
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Marketing
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Those Gates and Seinfeld ads
A new Microsoft ad campaign aired in the US yesterday. This is the one from Crispin Porter + Bogusky I mentioned back in June. The first ad is oblique in the extreme and seems to have left commentators from the tech / blog universe cold - here's
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posted
05 September 2008 09:57
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Steve
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3 Comments
Filed Under:
Marketing
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