Another reason to be jealous of Cristiano Ronaldo - as if the salary, the medals and all the awards weren't enough - now its official, your girlfriend probably fancies him.

According to 12,000 European women, Ronaldo is the hottest property in world football, and they weren't referring to his potential transfer to Real Madrid.

How can I justify this post as work?

Well, our client LG Electronics undertook the research to understand what is motivating us Europeans to stay tuned in to the summer of sport ahead of us. And clearly, at least some women viewers, have a very different rationale to justify that new super sharp HD TV purchase.

Sometimes in PR, the idea, the timing and the news angle all fall into place. And sometimes all those things happen when you are aiming at a big, broad audience that spills out far beyond tech media into the consumer mainstream.

This was one of those moments for our consumer tech team. Thanks to great work by LG's country PR teams and local agencies there is coverage from Lisbon to Auckland.

Now back to pitching server virtualization as sexy.