Steve Ellis

The future for advertising and marketing

A couple of recent articles caught my eye:

  • "Marketing is the new finance" according to Google's chief economist in this AdWeek article. Google has a chief economist?
  • VC tells agencies to get some serious tech creds, article in AdWeek again - creativity alone won't cut it in the future. As advertising moves from messages to engagement, technology is a critical component for success. Yes.
Published 03 Jun 2008 by Steve
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