June 2008 - Posts

• When a PR nails it, they deserve the praise

  Trivial to some perhaps but I can't let it pass - whoever told Hillary and Barack to get it on together in Unity deserves a medal. Every story I have seen led with this angle. PRs (assuming it was a PR) get kicked left right and centre, especially in Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 28 June 2008 02:41 by Steve | 0 Comments Filed Under: PR

• Managing social media for employers (and employees)

  A flurry of stories on the issues around managing social media participation for employers and, by default I guess, employees too: BL Ochman - Does Your Company Have a Social Media Participation Policy? News of the boys in blue and their special interest Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 26 June 2008 09:57 by Steve | 0 Comments Filed Under: Trust & Ethics, Social

• Why the home nations aren't at Euro 2008, and why Germany will probably win it.

  It's in the data. I mentioned before some research work our client LG Electronics had undertaken investigating Europe's TV viewing habits ahead of the upcoming summer of sport. One data point caught my eye. UK citizens own the most TVs per household Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 25 June 2008 19:18 by Steve | 2 Comments Filed Under: Random

• A list of marketing techniques that should be outlawed

  I wrote about the notion of Marketing Attacks last week. It got me thinking about marketing techniques the world could do without - which is slightly different to just plain bad marketing (doubtless a far more extensive list). I had to spend a couple Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 25 June 2008 08:03 by Steve | 1 Comments Filed Under: Marketing, Trust & Ethics

• Healthcare IT #2

  My journey into healthcare IT continues. Couple of things going on: Microsoft fills in some of the story surrounding HealthVault - Microsoft 30,000 personal healthcare records lost on stolen laptops - Telegraph US doctors slow to embrace electronic Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 19 June 2008 23:01 by Steve | 0 Comments

• Customers dive for cover as Marketing Attacks

  Piece here on Mashable about the use of Twitter for marketing. Nothing remarkable in that, there's lots of marketing taking place on Twitter, a little by companies promoting themselves or looking for leads or insight, but far more by Twitterers selling Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 19 June 2008 14:02 by Steve | 1 Comments Filed Under: Marketing, Trust & Ethics

• Hold the front page: Advertising Value Equivalent is dead

  I was a bit disappointed by this piece in the Independent - Measuring PR success by column inches is old hat – welcome to a new analysis. I get the Independent at home, so think its generally a sound read. Apparently the breaking news is that Advertising Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 18 June 2008 19:43 by Steve | 2 Comments Filed Under: Measurement, PR

• Ronaldo: he shoots, he scores, he looks good on TV

  Another reason to be jealous of Cristiano Ronaldo - as if the salary, the medals and all the awards weren't enough - now its official, your girlfriend probably fancies him. According to 12,000 European women, Ronaldo is the hottest property Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 12 June 2008 18:48 by Steve | 1 Comments Filed Under: PR, Random

• Band Theory: one view on the obituaries for Web 2.0

  Belatedly catching up with the news that apparently its now official - there is no profit in Web 2.0 and social media isn't a licence to print money. Isn't Web 2.0 a bit like rock bands, one or two become superstars, a few can earn a living at it, but Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 10 June 2008 17:22 by Steve | 0 Comments Filed Under: Technology

• The future for advertising and marketing

  A couple of recent articles caught my eye: "Marketing is the new finance" according to Google's chief economist in this AdWeek article. Google has a chief economist? VC tells agencies to get some serious tech creds, article in AdWeek again - creativity Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 03 June 2008 22:24 by Steve | 0 Comments Filed Under: Marketing, Measurement, Technology

• The forecast for July is cool

  Interesting article in Fast Company on US advertising luminary Alex Bogusky. Much of the article hinges around his agency's recent acquisition of the Microsoft (consumer) advertising account. The tenor of the article is: Can Bogusky, who apparently Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 03 June 2008 08:49 by Steve | 1 Comments Filed Under: Marketing

• Bunny Slippers experts tune into virtual events

  Courtesy of an AOL video sharing site, here is a Microsoft UK promotional video - Stay Ahead in Your Own Way - used to promote their recent Virtual Launch Experience (VLE). It's good to see how different parts of Microsoft are promoting Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 02 June 2008 12:09 by Steve | 0 Comments Filed Under: Marketing, Technology