April 2008 - Posts

• New law to keep UK Word of Mouth marketers honest

  A story from Ad Age in the US highlights an area where the UK is moving ahead of America. From May 26th it will become illegal for marketers and their agencies to seed positive references Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 30 April 2008 13:07 by Steve | 0 Comments Filed Under: Customer Advocacy, Marketing, Trust & Ethics

• Data on the use of social media at work and at home

  Dale at Freeform Dynamics has shared some data on the use of social media based on an online study of 1,456 IT professionals undertaken in September 2007. Six months is probably a long time in social media, so it would be great if Freeform Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 18 April 2008 16:05 by Steve | 0 Comments Filed Under: Blogging, Communities, Marketing, Social

• Phorm phun continued

  I'm just back from holiday but luckily I see Charles Arthur at the Guardian published a great summary of the latest news on Phorm, which I aimed to track before a week of skiing took precedence. Aside from the ins and outs of the financials, and the Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 15 April 2008 11:10 by Steve | 0 Comments Filed Under: PR, Trust & Ethics

• Which matters most: actions or words?

  Up against it today. So, not much time to comment on these stories that caught my eye recently. Blogs can sometimes be just so much more lipstick on the proverbial pig. Jeff Jarvis rails against Wal-Mart. The lesson: companies are judged Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 03 April 2008 10:02 by Steve | 0 Comments Filed Under: Blogging, Marketing, PR, Trust & Ethics