February 2008 - Posts

• The niche shall inherit the earth

  ComScore reckons Google is losing its lustre. Apparently Facebook frenzy has topped out and is slip sliding downhill. While investor Roger Ehrenberg worries about the lack of a strategy for monetization of audiences in social networks. Alternatively, Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 28 February 2008 15:30 by Steve | 0 Comments Filed Under: Customer Advocacy, Marketing, Media

• Getting a buzz from Virtual Launch Experience

  Its not every day at the office that you get a buzz from your job. However sitting here in London, watching Steve Ballmer delivering his live Launch Wave keynote in LA, through our Virtual Launch Experience solution - and knowing that all around Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 27 February 2008 18:10 by Steve | 2 Comments Filed Under: Marketing

• EU/Microsoft: this time its personal

  News today that the EU has fined Microsoft $1.4bn here from the BBC. Uncannily, the EU has chosen the same day that Microsoft launches three of its most important new products to make this announcement.  It would seem the EU is playing a Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 27 February 2008 15:04 by Steve | 0 Comments Filed Under: Trust & Ethics

• A new face to The New Marketing blog

  Its a busy day to update our blog - but we did it anyway. Already we can see a few extra nips & tucks we want to make, but tell us what you think. And many thanks Damon, Laurence and Karen. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 27 February 2008 14:48 by Steve | 0 Comments Filed Under: Blogging

• The tyranny of always being online

  A colleague forwarded me this Out of Office message... Thank you for your message.I, however, am attending a funeral on Friday, with, shall we say, rather limited network access. For quick assistance nonetheless, please text (SMS) me on... Despite Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 22 February 2008 23:58 by Steve | 0 Comments Filed Under: Random

• BusinessWeek revisits its views on blogging

  BusinessWeek has revisited a post from 2005, Blogs Will Change Your Business. It has now, of course, become, Social Media Will Change Your Business. The gist remains the same though: you have to get involved, so overcome your cynicism and get Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 21 February 2008 14:01 by Steve | 0 Comments Filed Under: Blogging

• Forrester's Big Idea - the Connected Agency - comments #1

  Last week Forrester published a new Big Idea on the Connected Agency. Their exec overview of the Big Idea is: Today's agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 14 February 2008 14:52 by Steve | 1 Comments Filed Under: Marketing

• Does your corporation have a Chief Reference Officer?

  I can't make it to Bill Lee's Customer Reference Forum 2008 next week in Berkeley - a heavily pregnant wife means getting on a plane to the West Coast isn't sensible. Which is a shame because it's a great event and I always enjoy it. My colleagues Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 14 February 2008 00:34 by Steve | 0 Comments Filed Under: Customer Advocacy

• Problem? Speak to the CEO

  This BusinessWeek article relates that Jason Knight, CEO of web start up Wesabe is available to speak to customers for four hours every day. He gets three or four calls a day directed from a link on the Wesabe home page. That's from a user base of 100,000 Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 12 February 2008 18:04 by Steve | 0 Comments Filed Under: Customer Advocacy

• Google and Twitter mash Super Tuesday live

  Google Maps linked with Twitter to bring you Super Tuesday 'live' with dynamic news updates and personal tweets from across the country. Effectively, this created a one night national network of local citizen commentators, limited in numbers only Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 06 February 2008 15:57 by Steve Ellis | 0 Comments Filed Under: Media

• Google releases Social Graph API

  Google's Social Graph API aims to automatically map the relationships between 'friends'. According to a Blogoscoped report, Google are claiming to crawl publicly available data on social networks or blogs (blogrolls and friend lists) which can Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 04 February 2008 15:59 by Steve Ellis | 0 Comments Filed Under: Media, Technology

• RIP Jeremy Beadle: father of Consumer Generated Content

  Jeremy Beadle died of Leukaemia this week. The sub head of his obituary in the Independent was: Loved and Loathed TV Prankster. Which is both a blunt and accurate statement for his obituary. I can't honestly say I was one of his fans. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 02 February 2008 00:17 by Steve Ellis | 0 Comments Filed Under: Blogging, Random