December 2007 - Posts

• Building exclusive customer communities

  This is a topic I'm discussing a lot at present. Mostly it is around the intersection of community building to foster dialogue and relationships, and then engaging those customers as advocates in the sales process. Recently we have been advising Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 13 December 2007 18:02 by Steve Ellis | 0 Comments Filed Under: Customer Advocacy

• Wal-Mart tries again

  Wal-Mart is venturing into the blogosphere again. Previous forays gave the US retail giant (and its PR agency) a bloody nose. Not being an American, I don't quite understand the degree of antipathy toward Wal-Mart. It certainly seems that if they slip Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 06 December 2007 18:35 by Steve Ellis | 2 Comments Filed Under: Blogging, Marketing, Media