August 2007 - Posts

• The best PR pitch I ever lost

  We recently pitched for a very large PR account. We lost. But that was fine because we really enjoyed it. It was a better experience to lose that pitch than many we have won. It was quite a process. First they qualified out nine agencies. Then they invited Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 14 August 2007 16:48 by Steve Ellis | 3 Comments Filed Under: PR

• One on one, could Halo's Master Chief take Shrek?

  Could the genetically modified, armoured game character take the cuddly big green ogre? And where does Harry Potter stand in the line up? Well perhaps not in the lovability stakes (see above), but in terms of launch day revenues? Earlier this Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 09 August 2007 19:59 by Steve Ellis | 0 Comments Filed Under: Media

• User generated reviews increase online conversion rates

  Linus Gregoriadis, head of research at E-consultancy has just completed their Social Commerce Report 2007 (sponsored by vendor BazaarVoice). Eight hundred organizations responded to the survey, including 360 classified as online sellers, the Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 07 August 2007 16:59 by Steve Ellis | 0 Comments Filed Under: Customer Advocacy

• Shanghai sets up camp to cure internet addicts

  The People's Daily Online reports that Chinese authorities have set up a summer camp to cure youngsters addicted to the internet. The report says: "According to research by Shanghai's youth affairs office, those seriously addicted to the web should receive Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 07 August 2007 13:53 by Steve Ellis | 0 Comments Filed Under: Blogging, Measurement

• Shanghai sets up camp to cure internet addicts

  The People's Daily Online reports that Chinese authorities have set up a summer camp to cure youngsters addicted to the internet. The report says: "According to research by Shanghai's youth affairs office, those seriously addicted to the web should receive Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 07 August 2007 09:26 by Steve | 0 Comments Filed Under: PR

• Do they have a Silly Season in your country?

  It's August. School has broken up. The customers are on holiday. The traffic is lighter. The floods are receding. And our British newspapers are full of stories like The Scariest Underwear Adverts, Pigeons Attack Venice, Fifty per cent of Drivers Cannot Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 06 August 2007 18:17 by Steve Ellis | 1 Comments Filed Under: Measurement