April 2007 - Posts

• Reference programs: clearing the big roadblocks

  Having attended the Customer Reference Forum last week and spent a little over two days discussing the management of reference programs, what are my key takeaways? I shouldn't say this but... well... reference programs aren't rocket science. Sure, Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 30 April 2007 18:46 by Steve Ellis | 0 Comments Filed Under: Customer Advocacy

• Customer Reference Forum day two: Jeremiah Owyang

  Finally got to meet Jeremiah Owyang today. He highlighted today's session at the Customer Reference Forum. After cuddly Ben yesterday, today we got scary Jeremiah. Not scary personally of course. He's a friendly guy and his heritage in running customer Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 26 April 2007 02:46 by Steve Ellis | 1 Comments Filed Under: Customer Advocacy

• What's the story with Ben's red shoes?

  In the previous post I referenced Ben McConnell's red shoes - by the end of his presentation an essential prop. In bloggerazzi fashion, after meeting Ben I snapped him and his shoes.  What's the story with the shoes? Go here. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 26 April 2007 01:09 by Steve Ellis | 0 Comments Filed Under: Blogging, Customer Advocacy

• Customer Reference Forum day one: Ben McConnell

  I'll follow up with a more considered post - day two starts shortly... In terms of highlights, keynote yesterday was Ben McConnell. Ben manfully overcame the worst that the evil god of AV snafus can do to a man in front of a big audience. Luckily thanks Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 25 April 2007 15:08 by Steve Ellis | 0 Comments Filed Under: Blogging, Customer Advocacy, Media

• Reporting from Customer Reference Forum, Berkeley

  Fresh from two weeks vacation (its a European thing), I find myself at Bill Lee's Spring Customer Reference Forum in Berkeley, California. Having reached the West Coast via Switzerland and then London, I'm catching up on email, blogging and sleep (there's Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 24 April 2007 14:00 by Steve Ellis | 1 Comments Filed Under: Customer Advocacy, Media