Steve Ellis

There's a rat in my kitchen...

Big rats too. And lots of them. Click on the image to reach the video.

Image

I doubt the KFC/Taco Bell PR team now trying to deal with this crisis will be heartened to know, but they are probably starring in the latest case history in how online media can turn a localized problem into a global brand nightmare.

Advertising Age has nice summary of the implications.

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Published 26 Feb 2007 by Steve Ellis
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