Martin Moore starts the ball rolling here, Jeff Jarvis adds his bit - here - and the ..the world's leading... adds more of the same here.
And my recent experiences are that they are bang on the money. Which is an uncomfortable point of view for someone who actually runs a PR business.
Monday morning, we'll step up our efforts to make sure that at least our own teams are being fast tracked into the new world.
Tags: Martin Moore, Jeff Jarvis, ...the world's leading...