November 2006 - Posts

• PR struggles with all things new media

  In this post BL Ochman continues to breathe life into the Edelman/Wal-Mart debacle (judging by the number of comments interest is tailing off). Here's a snippet: The theme here is PR agency cluelessness about new media. And here to the bandwagon response Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 22 November 2006 15:03 by Steve Ellis | 0 Comments Filed Under: Blogging, Marketing, PR

• KFC is Planet Earth's secret weapon

  Read Michael Castellon's blog on a new initiative to defuse the alien threat to Nevada. Teaser pic below. But remember, back in June you read it here first. Tags: KFC, Aliens, Junk food Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 16 November 2006 18:06 by Steve Ellis | 0 Comments Filed Under: Blogging, Measurement, Media

• Second Life: there goes the neighbourhood

  Must be getting crowded over in Second Life. No sooner had Sam Palmisano and IBM taken up residence, as described in BusinessWeek Online, than Silicon.com reports Michael Dell is joining them with his own Dell island (not sure if Michael has Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 15 November 2006 13:56 by Steve Ellis | 0 Comments Filed Under: Media, PR, Technology, Trust & Ethics

• Aussies make Office 2007 people ready for Sheila's everywhere

  Ahead of the launch of Office 2007, Microsoft Australia has wangled local vernacular into the Office 2007 dictionary. No more squiggly red underlining when Aussies type in the word Bogaroo. I like this idea. Yes, its obviously a PR tactic but its harmless Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 15 November 2006 07:33 by Steve Ellis | 1 Comments Filed Under: Blogging, PR

• Offer audio Skypecasts via your blog?

  Nice wrinkle ahead. Having built a community around a blog, you now will be able to interact with them via online conference call capabilities, or Skypecasts, as Skype would have us call it. ZDnet ran the story here yesterday. Curiously, I haven't Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 08 November 2006 10:26 by Steve Ellis | 0 Comments Filed Under: Blogging, Technology

• ...the world's leading... commonsense blog on PR

  ...the world's leading... a UK-based, Tech PR gossip site is in danger of joining me in sensible middle age. Recent posts have demonstrated a healthy dose of commonsense about the fluffy world of PR. Here commenting upon the burden of excessive Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 07 November 2006 14:53 by Steve Ellis | 1 Comments Filed Under: Blogging, PR, Trust & Ethics

• The State of the Blogosphere, Oct 2006

  Technorati's Dave Sifry publishes the latest State of the Blogosphere commentary. Its worth reading. There's lots on growth, spam, splogs, etc, which is all good to know, but sort of taken as read - what surprised and / or interested me, was: Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 07 November 2006 07:52 by Steve Ellis | 0 Comments Filed Under: Blogging, PR, Random, Trust & Ethics

• How do tech firms engage with bloggers?

  James Governor takes a worthwhile tour around how the major tech firms currently engage with bloggers. James isn't quite the typical blogger, of course, so his experience is slightly different to the average Joe Blogger. But its an insightful snapshot Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 02 November 2006 14:16 by Steve Ellis | 0 Comments Filed Under: Blogging, PR, Trust & Ethics

• Why do PR agencies assume they will blog on behalf of their clients?

  Yesterday, sitting among a gathering of the great and the good of UK tech PR (well the ones that work for the client who had pulled us together into a meeting, five agencies no less, all proper players, all the top talent in the room). The topic of making Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 01 November 2006 07:57 by Steve Ellis | 0 Comments Filed Under: Blogging, Marketing, PR